Analyst: Next-gen Apple TV seen as stepping stone for connected HDTV

Apple Online Store“Apple is expected to launch a new Apple TV in the coming months with limited storage, a lower price, and its own App Store, paving the way for an Internet-connected HDTV as soon as 2012,” Neil Hughes reports for AppleInsider.

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“Analyst Gene Munster with Piper Jaffray on Monday issued a note to investors in which he reiterated his belief that Apple plans to launch a connected, full-fledged HDTV in the next 2 to 4 years,” Hughes reports. “He acknowledged recent rumors that the existing Apple TV set top box will be renamed iTV, but said that the anticipated product update will only be a stepping stone to the eventual flat panel living room TV.”

Hughes reports, “A key component for the Apple television set, Munster believes, will be Apple’s soon-to-launch data center in North Carolina. He believes the massive location could serve as a hub for a cloud-based iTunes service that would allow users to stream their catalog of movies and TV shows. Munster believes the upcoming Apple TV update will add an App Store, allowing users to download applications to run on the device.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Judge Bork” and “Lava_Head_UK” for the heads up.]


  1. It’s all well and good Apple having a data centre to host and send out all this media from the cloud, but from a user perspective it’s just not going to work. People struggle with bandwidth as it is, if you throw in all the bandwidth required to replace people’s dvd/tv viewing the system just wouldn’t work.

  2. When will this “story” finally give up and go away?

    Yes, correct, bandwidth is the key. Or LACK of it.

    More importantly, HDTVs are commodity items. More so than even computers. Looking at Sony alone, they have dozens of different models with differing sizes and feature sets at different price points.

    Apple does NOT enter such markets.

    It makes more sense for Apple to design and produce a beefed up TV that can connect with ANY HDTV… YOUR HDTV… and connect to your home network.

    Mac mini with TV abilities anyone?
    Oh, wait, a Mac mini can do most of it now.

  3. @Al: That’s already happening north of the border to block Netflix online. Any cable provider that’s also an ISP sees the threat to their cable business and will do anything to stop it.

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