More blood on Apple iPad’s touchscreen: Plastic Logic abandons e-reader

invisibleSHIELD case for iPad“Plastic Logic, a company founded in Cambridge [UK] and headquartered in Silicon Valley, has abandoned its long-delayed e-reader amidst rising competition for portable electronic displays,” Richard Waters reports for The Financial Times.

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“‘We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first-generation electronic reading product,’ Richard Archuleta, chief executive officer, said in a statement,” Waters reports. “Mr Archuleta said the company would switch its focus to a successor to the Que, but did not give a timetable or further details of future products.”

Waters reports, “First shown off at the Consumer Electronics Show in January this year, the black-and-white Que reader was intended to carry a premium, $649 price tag. Within a week, however, the market for e-readers was turned on its head as Steve Jobs unveiled Apple’s iPad.”

Full article here.

[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]


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