More blood on Apple iPad’s touchscreen: Plastic Logic abandons e-reader

invisibleSHIELD case for iPad“Plastic Logic, a company founded in Cambridge [UK] and headquartered in Silicon Valley, has abandoned its long-delayed e-reader amidst rising competition for portable electronic displays,” Richard Waters reports for The Financial Times.

Advertisement: Protect your iPad with the invisibleSHIELD.

“‘We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first-generation electronic reading product,’ Richard Archuleta, chief executive officer, said in a statement,” Waters reports. “Mr Archuleta said the company would switch its focus to a successor to the Que, but did not give a timetable or further details of future products.”

Waters reports, “First shown off at the Consumer Electronics Show in January this year, the black-and-white Que reader was intended to carry a premium, $649 price tag. Within a week, however, the market for e-readers was turned on its head as Steve Jobs unveiled Apple’s iPad.”

Full article here.

[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]


  1. No wonder these guys can’t run a successful business. They don’t even understand what they’re up against. The iPad is way more than a single purpose e-book reader. It’s a slate of technological goodness that literally transforms into whatever app the user is using.

    They should’ve focused on reducing that premium, looked at what the Kindle and Nook are doing right and wrong, and designed an ebook reader that exploited the competition’s weakness and built on their strengths.

    It seems as if they weren’t thinking ahead. Black and white screen?

  2. The only devices I can see being a success are those that are companions to the iPad and other computers. The new kindles are £140 or something which is getting there as a reference device to be used in conjunction with your main device, but I still think they need to go lower. I can definitely see students in the future having multiple reader type devices. One for reference, one for notes, one for writing on. Rather than the confined desktop environment of a computer screen, computer screens will actually be on your desktop and rather than moving windows around you’ll just move the devices as appropriate to your workflow. If you could then move data between devices seamlessly then even better.

    The iPad is obviously a luxury item in so much as it’s not disposable, you’re going to use it consume a variety of media and do multiple things with it. Things like the kindle can succeed if they target particular things at a price that’s attractive enough to allow them to be justified as purchases in addition to something else.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.