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“‘We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first-generation electronic reading product,’ Richard Archuleta, chief executive officer, said in a statement,” Waters reports. “Mr Archuleta said the company would switch its focus to a successor to the Que, but did not give a timetable or further details of future products.”
Waters reports, “First shown off at the Consumer Electronics Show in January this year, the black-and-white Que reader was intended to carry a premium, $649 price tag. Within a week, however, the market for e-readers was turned on its head as Steve Jobs unveiled Apple’s iPad.”
Full article here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]
Ah, the smoked turkey look.
Let the bodies hit the floor!
Queue up the epic fails.
No wonder these guys can’t run a successful business. They don’t even understand what they’re up against. The iPad is way more than a single purpose e-book reader. It’s a slate of technological goodness that literally transforms into whatever app the user is using.
They should’ve focused on reducing that premium, looked at what the Kindle and Nook are doing right and wrong, and designed an ebook reader that exploited the competition’s weakness and built on their strengths.
It seems as if they weren’t thinking ahead. Black and white screen?
Plastic Logic? Who?
¿Que?
“It no longer makes sense for us to move forward with our electronic reading product.”, said Richard Archuleta, in his best robot voice.
Small type again.
Apple’s not gonna be held hostage by chip makers now. Does anyone make graphics chips for them or does the A4 have it’s own GPU ?
Flimsy Logic?
And this is exactly the reason Apple keeps it’s products secret until it is about to release them.
The only devices I can see being a success are those that are companions to the iPad and other computers. The new kindles are £140 or something which is getting there as a reference device to be used in conjunction with your main device, but I still think they need to go lower. I can definitely see students in the future having multiple reader type devices. One for reference, one for notes, one for writing on. Rather than the confined desktop environment of a computer screen, computer screens will actually be on your desktop and rather than moving windows around you’ll just move the devices as appropriate to your workflow. If you could then move data between devices seamlessly then even better.
The iPad is obviously a luxury item in so much as it’s not disposable, you’re going to use it consume a variety of media and do multiple things with it. Things like the kindle can succeed if they target particular things at a price that’s attractive enough to allow them to be justified as purchases in addition to something else.
Apple must descend from the Manson family, its products are killing and killing over and over again.
$649 could by a lot of books.
Note to future gadget/peripheral makers: name your product Que and risk its early demise. Ex: QPS’ Que external drive and now the Que reader.
Assuming the iPad had never been released, what exactly would induce someone to spent 649 on an e-reader. Can someone explain what made this “special”?
$650? What, is he fscking high? Of course it failed before it even got started.
I think these guys were actually torpedoed by the low cost kindle, rather than the iPad. (no, that’s not an anti-iPad remark)
I can see being a success are those that are companions to the iPad and other computers.
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