MacDailyNews Note: The following information is from “Mobile Phone Track” – NPD’s consumer tracking of U.S. consumers, aged 18 and older, who reported purchasing a mobile phone. NPD does not track corporate/enterprise mobile phone purchases. It covers calendar second quarter 2010 unit sales. Apple’s iPhone 4 launched on June 24th, seven days prior to the end of the quarter covered by NPD’s report.
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For the first time since the fourth quarter (Q4) of 2007, RIM fell to second position, as Android took the lead among operating systems in handsets sold to U.S. consumers. NPD’s latest wireless market research reveals that Android accounted for 33 percent of all smartphones purchased in Q2, ahead of RIM (28 percent) and Apple (22 percent).
“For the second consecutive quarter, Android handsets have shown strong but slowing sell-through market share gains among U.S. consumers,” said Ross Rubin, executive director of industry analysis for NPD, in the press release. “While the Google-developed OS took market share from RIM, Apple’s iOS saw a small gain this quarter on the strength of the iPhone 4 launch.”
Model selection and promotions continue to play a role in the race for carrier dominance. According to NPD’s Mobile Phone Track, Verizon Wireless has maintained its lead among top carriers for the last three quarters comprising a third (33 percent) of the units sold in the U.S. mobile phone market in Q2, followed by AT&T (25 percent), Sprint (12 percent), and T-Mobile (11 percent). In Q2 Verizon Wireless continued their buy-one-get-one (BOGO) offers on all smartphones, including both RIM and Android models.
In spite of an overall decline in the number of mobile phones purchased year over year, the ongoing popularity of both messaging phones and smartphones, which are generally more costly than standard feature phones, resulted in slightly higher prices for all mobile phones in Q2. The average selling price for all mobile phones reached $90, which is a 3 percent increase since Q2 last year. Smartphone unit prices, by comparison, averaged $143 in Q2 2010, which is a 9 percent decrease over the previous year.
Source: The NPD Group, Inc.
MacDailyNews Note: The information above is from “Mobile Phone Track” – NPD’s consumer tracking of U.S. consumers, aged 18 and older, who reported purchasing a mobile phone. NPD does not track corporate/enterprise mobile phone purchases. It covers calendar second quarter 2010 unit sales. Apple’s iPhone 4 launched on June 24th, seven days prior to the end of the quarter covered by NPD’s report.
MacDailyNews Take: This report will be highly publicized and misused by Apple’s competitors, Android boosters, and anti-Apple pundits. For Android backers, it is the very definition of “delusions of grandeur.”
Good luck in the future in finding a period where extended and extensive leaks of a next-gen iPhone model can be used – excluding corporate sales, of course (please note: AT&T exec: 4 out of 10 of our iPhone sales are to business – May 27, 2010) – to make Android look more successful than Apple’s iPhone in a single carrier-exclusive market.
If we concocted a “report” that excluded the business market to show Apple’s Mac as #1… well, you can imagine. But, we have standards.
So, chances are high that the next iPhone model will not be leaked near the beginning of the quarter preceding its launch, nor it is likely that the iPhone will be exclusively tied to one carrier in the U.S. in any future quarter preceding a new iPhone model. In other words, enjoy your meaningless and heavily-manipulated “victory,” Droidheads. We all know, whether you’ll admit it or not, that you really want an iPhone, not a cobbled together, potential Apple IP-infringing wannabe with less than 1/3rd the apps (which are often of lesser quality), a meager third-party accessory market, no built-in iPod, no iTunes Store capability (music, movies, TV shows, podcasts, books, iTunes U, etc.), no FaceTime video calling ability, and a blurry and inaccurate touchscreen.