ITIC survey: Enterprise adoption of Apple Mac, iPad, and iPhone accelerating

Apple Online StoreIn a clear indication of Apple’s continuing strength with business customers, a new survey of enterprise technology managers shows accelerating interest in purchasing first-time or additional Mac OS computers and iPhones. In addition, the survey shows that the iPad is off to a very strong start, with nearly one in four IT managers stating they’ve already purchased or ordered the new Apple tablet.

Part one of the 2010 Apple Consumer and Enterprise Survey, conducted for Boston-area technology research and consulting firm ITIC and Sunbelt Software, also showed that for most IT managers, the lines between their personal and business use of Apple products have blurred.

Business & Personal Use of Apple Products: Over 80 percent of survey respondents use their Macs, iPhones and iPads for both personal and professional applications and tasks.

The Mac: 79 percent said they are “more likely to allow more users to deploy Macintoshes as their enterprise desktops” in 2010-2011, up from 68 percent in ITIC’s 2009 survey. 7 percent of respondents said they have more than 250 Macs in their enterprise. In the 2008 survey, only 2 percent had more than 250 Macs.

iPad: 23 percent said they have “already purchased” or “already ordered” an iPad. 18 percent more say they “plan to purchase an iPad” within one year.

iPhone: 82 percent said they “will increase integration with existing Apple consumer products such as the iPhone” to allow access to corporate email and other applications,” up from 49 percent in the 2009 survey. 24 percent, who did not currently own an iPhone, said they “have already decided” or are “very likely to switch” with an additional 35 percent saying “it’s possible we’ll switch when the current contract expires.”

“The growing popularity of Apple products in the personal lives of IT managers is having a continued spillover effect in the enterprise,” says Laura DiDio, principal of ITIC, in the press release. “The acceleration of interest compared to our previous surveys tells me this trend will continue unabated during the next 12 to 18 months.”

This is the third Apple Consumer and Enterprise Survey conducted by ITIC and Sunbelt since 2008. Each successive survey has shown a steady increase in both the number of Macs and Apple devices being deployed by corporate enterprises. ITIC will release the results of additional survey questions on Apple product satisfaction, reliability, security and ease of adoption/integration in August, 2010.

“Particularly noteworthy is the survey participants’ strong interest and enthusiasm for the iPad, a product just a few months old,” adds Stu Sjouwerman, Editor of Sunbelt Software’s WServerNews electronic newsletter, in the press release. “Plus the already strong iPhone adoption will continue as old wireless contracts expire.” DiDio agreed, noting, “One can only project that if iPhone becomes available on Verizon in the U.S., the numbers of additional enterprise-based units could be staggering.”

“With Apple’s enterprise success though, will come new challenges,” comments DiDio, “IT managers noted the lack of enterprise-class third-party management and performance-enhancement tools and technical support. Apple will have to address these issues if it is to mount a serious challenge to Microsoft’s dominance. So far, Apple has been silent about its enterprise strategy.”

A new consortium of five third-party vendors calling itself the Enterprise Desktop Alliance (EDA) has taken the lead to promote the management, integration and interoperability capabilities of the Mac in corporate environments.

TIC, in conjunction with Sunbelt Software, conducted an independent Web-based survey of over 600 respondents from April through June 2010. Survey respondents included network administrators, Vice Presidents of IT, Chief Information Officers (CIOs), Chief Technology Officers (CTOs) and Chief Executive Officers (CEOs) of small- to mid-sized businesses (SMBs) and mid-sized and large enterprises, with fewer than 25 employees up to large multinationals with over 100,000 workers. Respondents came from over 20 countries, with 85% of from North America. ITIC surveys contain multiple choice and essay questions. In order to ensure the highest degree of accuracy, we employ authentication and tracking mechanisms to ensure that no one tampers with the survey or votes more than once.

Source: Information Technology Intelligence Corp


  1. @breeze

    From what I’ve read, Apple’s Corporate Business Team has been tiny and largely reactive for years. Steve Jobs has been avoiding taking Microsoft on in that arena and focused more heavily on the consumer side. Whether that’s been an actual Trojan horse strategy for getting into corporate, only Apple knows, but they haven’t really pushed it. I still think it would be amazing if one day they snatched up someone like Cisco, assimilated them, and really put the screws to Microsoft.

  2. Aka Christian:

    It would be, but I’m not sure that’s what Apple wants to de dedicate the huge effort on at this point. It’s a bigger headache than it is worth right now..

    Apple does and has done a lot of work with companies like Genentech integrating thousands of iPhones and Macs into sophisticated environments and applications. Each project of that magnitude blossoms into huge long term relationships far beyond just the corporate label. There’s a lot of huge inroads Apple is quietly solidifying in corporate America that will be huge footholds in the future. Slow and steady wins the race. There’s a lot of work to do and as you know, in addition to huge growth into the consumer marke,t Apple has good presence and growth in important educational and professional creative markets which have a lot of room to grow and no doubt will.

  3. I think it’s a case of “be careful what you wish for” for Apple, and Steve Jobs knows this. They could crush the mental midgets running Microsoft overnight if they really wanted to. Instead they wisely play to their strengths and high profit margins. In a way it’s toying with the Redmond Clueless Factory like a cat with a mouse by slowly removing any presence in areas MS might be in like phones and games first, by out-innovating them. And this is being kind since I don’t think Microsoft has an innovative bone in it’s body. Any company that constantly pumps out that “I” word as much as Monkey Boy Ballmer does is usually least deserving of it. That’s for others to decide.

  4. My hospital is prepping to upgrade it’s entire HIS, the IT backbone that all other systems tie to. It is also the main system for billing and EMed Record. One of the guys on the deployment team came by recently and td me the version we weill be getting will have native support for the iPad- no 3rd party stuff needed.

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