ITIC survey: Enterprise adoption of Apple Mac, iPad, and iPhone accelerating

Apple Online StoreIn a clear indication of Apple’s continuing strength with business customers, a new survey of enterprise technology managers shows accelerating interest in purchasing first-time or additional Mac OS computers and iPhones. In addition, the survey shows that the iPad is off to a very strong start, with nearly one in four IT managers stating they’ve already purchased or ordered the new Apple tablet.

Part one of the 2010 Apple Consumer and Enterprise Survey, conducted for Boston-area technology research and consulting firm ITIC and Sunbelt Software, also showed that for most IT managers, the lines between their personal and business use of Apple products have blurred.

Business & Personal Use of Apple Products: Over 80 percent of survey respondents use their Macs, iPhones and iPads for both personal and professional applications and tasks.

The Mac: 79 percent said they are “more likely to allow more users to deploy Macintoshes as their enterprise desktops” in 2010-2011, up from 68 percent in ITIC’s 2009 survey. 7 percent of respondents said they have more than 250 Macs in their enterprise. In the 2008 survey, only 2 percent had more than 250 Macs.

iPad: 23 percent said they have “already purchased” or “already ordered” an iPad. 18 percent more say they “plan to purchase an iPad” within one year.

iPhone: 82 percent said they “will increase integration with existing Apple consumer products such as the iPhone” to allow access to corporate email and other applications,” up from 49 percent in the 2009 survey. 24 percent, who did not currently own an iPhone, said they “have already decided” or are “very likely to switch” with an additional 35 percent saying “it’s possible we’ll switch when the current contract expires.”

“The growing popularity of Apple products in the personal lives of IT managers is having a continued spillover effect in the enterprise,” says Laura DiDio, principal of ITIC, in the press release. “The acceleration of interest compared to our previous surveys tells me this trend will continue unabated during the next 12 to 18 months.”

This is the third Apple Consumer and Enterprise Survey conducted by ITIC and Sunbelt since 2008. Each successive survey has shown a steady increase in both the number of Macs and Apple devices being deployed by corporate enterprises. ITIC will release the results of additional survey questions on Apple product satisfaction, reliability, security and ease of adoption/integration in August, 2010.

“Particularly noteworthy is the survey participants’ strong interest and enthusiasm for the iPad, a product just a few months old,” adds Stu Sjouwerman, Editor of Sunbelt Software’s WServerNews electronic newsletter, in the press release. “Plus the already strong iPhone adoption will continue as old wireless contracts expire.” DiDio agreed, noting, “One can only project that if iPhone becomes available on Verizon in the U.S., the numbers of additional enterprise-based units could be staggering.”

“With Apple’s enterprise success though, will come new challenges,” comments DiDio, “IT managers noted the lack of enterprise-class third-party management and performance-enhancement tools and technical support. Apple will have to address these issues if it is to mount a serious challenge to Microsoft’s dominance. So far, Apple has been silent about its enterprise strategy.”

A new consortium of five third-party vendors calling itself the Enterprise Desktop Alliance (EDA) has taken the lead to promote the management, integration and interoperability capabilities of the Mac in corporate environments.

TIC, in conjunction with Sunbelt Software, conducted an independent Web-based survey of over 600 respondents from April through June 2010. Survey respondents included network administrators, Vice Presidents of IT, Chief Information Officers (CIOs), Chief Technology Officers (CTOs) and Chief Executive Officers (CEOs) of small- to mid-sized businesses (SMBs) and mid-sized and large enterprises, with fewer than 25 employees up to large multinationals with over 100,000 workers. Respondents came from over 20 countries, with 85% of from North America. ITIC surveys contain multiple choice and essay questions. In order to ensure the highest degree of accuracy, we employ authentication and tracking mechanisms to ensure that no one tampers with the survey or votes more than once.

Source: Information Technology Intelligence Corp


  1. NBC reported “major antenna issues” this morning. The one sane interview that few people are returning the iPhone was quiet and subdued compared to the rest of the overhype. The media is blowing it up.

  2. How to turn FUD to cool refreshing lemonade on a hot sweltering day- All this iPhone 4 publicity is free and so widespread that ther ain’t a person in the countrybwho doesn’t want to see for themselves. Once they do, they’ll want an iPhone.


  3. Will this provide the incentive for Linux to get its act together and mount a significant assault on the business desktop? Apple can make inroads into The Enterprise, but can it gain and sustain a majority share of the market AND maintain its profit margin? I believe Apple would rather a smaller market share with a larger profit margin while The Enterprise is famous for seeking out the lowest prices, even to the detriment of productivity.

  4. I have called this a tsunami for long time now. And like those excited about the sea shells as the beach grows and the sea pulls back, it is now that they see the wave racing to the shore much faster than they can run. THIS IS APPLE’S TSUNAMI AND IT IS HERE!

    Palm is gone, RIMM will be doing a buy 1 get 3 or 5 soon, Microsoft is flailing around in the rushing waters, HP has it printers to fall back and stand on to keep their heads above of the rising waters. And Dell, there is a special place in these rushing waters for you.

    Anyone see that BILLION DOLLAR SERVER FARM yet? Google, I think that Steve Jobs built that farm to be your private tsunami.

  5. That was the secret all along…get Apple devices into the hands of the IT professionals and let *them* push Macs and iPads and iPhones into the corporate environment.

    But, Apple, you need to charter a small corporate business team to focus on the IT management and security needs of larger companies. You have to widen the crack that M$ has created by pushing the price advantages of unlimited license Mac OS X Server and breaking the stranglehold of M$ Exchange (please!).

  6. All major media are “reporting” the iPhone antenna problem. It’s unbelievable how the headlines and news teasers play it up, only to rehash the same old boring crap in the story. My wife breathlessly tells me to watch, they’re about to have a big story on Apple and the phone problems. Then it comes on and it’s 30 seconds, and she says, well that was a nothing story. Yes, dear, it’s a bunch of nothing.

  7. KingMel:

    Apple has long had “a coorporate business team” that has made huge inroads helping Fortune 500 companies with integration and infiltration of it’s computers.

  8. So all you Trolls and Apple Haters got is a vastly trumped up and inflated “Antenna Issue” that exists on every mobile phone by the way.
    What we got is that incredible Retina Display! Don’t discount it. The display is the first impression you get when you pick up the iPhone4. A person walks into the store wanting to hate the iPhone4 because it has, you know, “antenna issues.” But they pick it up, look at the display and forget all about the antenna.
    And then it hits you. Any company able to produce what is in your hand right now — that’s the company you want to watch for it’s next product.
    Meanwhile, Microsoft is flailing away wondering why nobody wants to put Windows version whatever into their mobile device; and Google is releasing yet another version of their crap, who in hell can keep track of all their offerings?

  9. The strategy is brilliant. Attack the business market by doing an end-around through the consumer market. Instead of trying to convince the Windows-saturated IT drone force to switch to Macs, create internal demand coming from the end users which all but forces IT to make the change.

    Over time IT just comes to accept that this is the way it is and gets on board.

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