Part one of the 2010 Apple Consumer and Enterprise Survey, conducted for Boston-area technology research and consulting firm ITIC and Sunbelt Software, also showed that for most IT managers, the lines between their personal and business use of Apple products have blurred.
Business & Personal Use of Apple Products: Over 80 percent of survey respondents use their Macs, iPhones and iPads for both personal and professional applications and tasks.
The Mac: 79 percent said they are “more likely to allow more users to deploy Macintoshes as their enterprise desktops” in 2010-2011, up from 68 percent in ITIC’s 2009 survey. 7 percent of respondents said they have more than 250 Macs in their enterprise. In the 2008 survey, only 2 percent had more than 250 Macs.
iPad: 23 percent said they have “already purchased” or “already ordered” an iPad. 18 percent more say they “plan to purchase an iPad” within one year.
iPhone: 82 percent said they “will increase integration with existing Apple consumer products such as the iPhone” to allow access to corporate email and other applications,” up from 49 percent in the 2009 survey. 24 percent, who did not currently own an iPhone, said they “have already decided” or are “very likely to switch” with an additional 35 percent saying “it’s possible we’ll switch when the current contract expires.”
“The growing popularity of Apple products in the personal lives of IT managers is having a continued spillover effect in the enterprise,” says Laura DiDio, principal of ITIC, in the press release. “The acceleration of interest compared to our previous surveys tells me this trend will continue unabated during the next 12 to 18 months.”
This is the third Apple Consumer and Enterprise Survey conducted by ITIC and Sunbelt since 2008. Each successive survey has shown a steady increase in both the number of Macs and Apple devices being deployed by corporate enterprises. ITIC will release the results of additional survey questions on Apple product satisfaction, reliability, security and ease of adoption/integration in August, 2010.
“Particularly noteworthy is the survey participants’ strong interest and enthusiasm for the iPad, a product just a few months old,” adds Stu Sjouwerman, Editor of Sunbelt Software’s WServerNews electronic newsletter, in the press release. “Plus the already strong iPhone adoption will continue as old wireless contracts expire.” DiDio agreed, noting, “One can only project that if iPhone becomes available on Verizon in the U.S., the numbers of additional enterprise-based units could be staggering.”
“With Apple’s enterprise success though, will come new challenges,” comments DiDio, “IT managers noted the lack of enterprise-class third-party management and performance-enhancement tools and technical support. Apple will have to address these issues if it is to mount a serious challenge to Microsoft’s dominance. So far, Apple has been silent about its enterprise strategy.”
A new consortium of five third-party vendors calling itself the Enterprise Desktop Alliance (EDA) has taken the lead to promote the management, integration and interoperability capabilities of the Mac in corporate environments.
TIC, in conjunction with Sunbelt Software, conducted an independent Web-based survey of over 600 respondents from April through June 2010. Survey respondents included network administrators, Vice Presidents of IT, Chief Information Officers (CIOs), Chief Technology Officers (CTOs) and Chief Executive Officers (CEOs) of small- to mid-sized businesses (SMBs) and mid-sized and large enterprises, with fewer than 25 employees up to large multinationals with over 100,000 workers. Respondents came from over 20 countries, with 85% of from North America. ITIC surveys contain multiple choice and essay questions. In order to ensure the highest degree of accuracy, we employ authentication and tracking mechanisms to ensure that no one tampers with the survey or votes more than once.
Source: Information Technology Intelligence Corp
The avalanche continues in full unstoppable motion.
NBC reported “major antenna issues” this morning. The one sane interview that few people are returning the iPhone was quiet and subdued compared to the rest of the overhype. The media is blowing it up.
How to turn FUD to cool refreshing lemonade on a hot sweltering day- All this iPhone 4 publicity is free and so widespread that ther ain’t a person in the countrybwho doesn’t want to see for themselves. Once they do, they’ll want an iPhone.
Hahahaha
Will this provide the incentive for Linux to get its act together and mount a significant assault on the business desktop? Apple can make inroads into The Enterprise, but can it gain and sustain a majority share of the market AND maintain its profit margin? I believe Apple would rather a smaller market share with a larger profit margin while The Enterprise is famous for seeking out the lowest prices, even to the detriment of productivity.
I have called this a tsunami for long time now. And like those excited about the sea shells as the beach grows and the sea pulls back, it is now that they see the wave racing to the shore much faster than they can run. THIS IS APPLE’S TSUNAMI AND IT IS HERE!
Palm is gone, RIMM will be doing a buy 1 get 3 or 5 soon, Microsoft is flailing around in the rushing waters, HP has it printers to fall back and stand on to keep their heads above of the rising waters. And Dell, there is a special place in these rushing waters for you.
Anyone see that BILLION DOLLAR SERVER FARM yet? Google, I think that Steve Jobs built that farm to be your private tsunami.
That was the secret all along…get Apple devices into the hands of the IT professionals and let *them* push Macs and iPads and iPhones into the corporate environment.
But, Apple, you need to charter a small corporate business team to focus on the IT management and security needs of larger companies. You have to widen the crack that M$ has created by pushing the price advantages of unlimited license Mac OS X Server and breaking the stranglehold of M$ Exchange (please!).
All major media are “reporting” the iPhone antenna problem. It’s unbelievable how the headlines and news teasers play it up, only to rehash the same old boring crap in the story. My wife breathlessly tells me to watch, they’re about to have a big story on Apple and the phone problems. Then it comes on and it’s 30 seconds, and she says, well that was a nothing story. Yes, dear, it’s a bunch of nothing.
KingMel:
Apple has long had “a coorporate business team” that has made huge inroads helping Fortune 500 companies with integration and infiltration of it’s computers.
So all you Trolls and Apple Haters got is a vastly trumped up and inflated “Antenna Issue” that exists on every mobile phone by the way.
What we got is that incredible Retina Display! Don’t discount it. The display is the first impression you get when you pick up the iPhone4. A person walks into the store wanting to hate the iPhone4 because it has, you know, “antenna issues.” But they pick it up, look at the display and forget all about the antenna.
And then it hits you. Any company able to produce what is in your hand right now — that’s the company you want to watch for it’s next product.
Meanwhile, Microsoft is flailing away wondering why nobody wants to put Windows version whatever into their mobile device; and Google is releasing yet another version of their crap, who in hell can keep track of all their offerings?
The strategy is brilliant. Attack the business market by doing an end-around through the consumer market. Instead of trying to convince the Windows-saturated IT drone force to switch to Macs, create internal demand coming from the end users which all but forces IT to make the change.
Over time IT just comes to accept that this is the way it is and gets on board.
@breeze
From what I’ve read, Apple’s Corporate Business Team has been tiny and largely reactive for years. Steve Jobs has been avoiding taking Microsoft on in that arena and focused more heavily on the consumer side. Whether that’s been an actual Trojan horse strategy for getting into corporate, only Apple knows, but they haven’t really pushed it. I still think it would be amazing if one day they snatched up someone like Cisco, assimilated them, and really put the screws to Microsoft.
Aka Christian:
It would be, but I’m not sure that’s what Apple wants to de dedicate the huge effort on at this point. It’s a bigger headache than it is worth right now..
Apple does and has done a lot of work with companies like Genentech integrating thousands of iPhones and Macs into sophisticated environments and applications. Each project of that magnitude blossoms into huge long term relationships far beyond just the corporate label. There’s a lot of huge inroads Apple is quietly solidifying in corporate America that will be huge footholds in the future. Slow and steady wins the race. There’s a lot of work to do and as you know, in addition to huge growth into the consumer marke,t Apple has good presence and growth in important educational and professional creative markets which have a lot of room to grow and no doubt will.
This is REAL news!
I think it’s a case of “be careful what you wish for” for Apple, and Steve Jobs knows this. They could crush the mental midgets running Microsoft overnight if they really wanted to. Instead they wisely play to their strengths and high profit margins. In a way it’s toying with the Redmond Clueless Factory like a cat with a mouse by slowly removing any presence in areas MS might be in like phones and games first, by out-innovating them. And this is being kind since I don’t think Microsoft has an innovative bone in it’s body. Any company that constantly pumps out that “I” word as much as Monkey Boy Ballmer does is usually least deserving of it. That’s for others to decide.
My hospital is prepping to upgrade it’s entire HIS, the IT backbone that all other systems tie to. It is also the main system for billing and EMed Record. One of the guys on the deployment team came by recently and td me the version we weill be getting will have native support for the iPad- no 3rd party stuff needed.
Iphones are great phones my friend has one and its amazing! so far no problems with it. i would just buy the phone outright. i don’t know how but i would also extend the contract.
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