Apple working on hot new Near Field Communications iPhone app with hidden surprises

iphone 4 cases“In May 2010 we were shown Apple’s iPhone roadmap in respect to their forthcoming e-Wallet and Shopping companion Apps,” Jack Purcher reports for Patently Apple.

“Applications that will require Apple to present the market with new NFC (Near Field Communications) enabled iPhones sometime in 2011 (if we’re lucky),” Purcher reports. “In todays patent report we’ll explore a new Apple patent that reveals that NFC is going even deeper into the next generation iPhone.”

Purcher reports, “Today, Apple introduces ‘Products +’ a generic name for a future ‘benefit management application.’ The idea behind the patent is that Apple will work with participating vendors – be they a trendy coffee vendor or electronics or book retailer – so that their packaging will sport an NFC tag. This tag will be able to be read by a user’s NFC enabled iPhone which could in return surprise the user with hidden benefits ranging from free merchandise to free music and a lot of options in-between. The benefits angle to an NFC enabled iPhone could tip the scale in a any given sale and I think that this has the potential of being an explosively hot feature to kick off the NFC revolution on the iPhone.”

Read more in the full article, which includes real-world use examples and Apple patent application illustrations, here.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]


  1. I followed that link to the NFC forum site and played around and found that Marvell has also signeed on to Support NFC technology. So there’s broadcom and marvell both apple suppliers. This stuff is really starting to ramp up. Visa is working with Apple to in a trial with restaurants. What’s takiing so long?

  2. All Nokia phones will have NFC starting in 2011. They may beat apple to the punch but won’t get it right. Apple’s nfc patents started rolling out before nokia jumped on board. They’re paranoid of apple as are all the rest of the loosers.

  3. I don’t think we have to wait for NFC chips or labels to see some of this happening sooner. In another article, MDN or someone notes that between iPhone smart location services, push capability, and augmented reality, we are just a short hop from having vendors target market us as we enter their perceived sphere of influence. Now, that’s Minority Report.

  4. I always carry an extra set of eyes with me… helps with anything like this…

    but the sandwiches are really not too tasty…
    And the milk!!! Do not ask about the milk!


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