Google CEO Schmidt: Nexus One was ‘so successful, we killed it’

In an article subtitled, “What a load of Schmidt,” Cade Metz reports for The Register, “Google CEO Eric Schmidt has convinced himself that the company killed its sold-direct-to-netizen Nexus One phone after less than six months because it was ‘so successful.'”

“‘The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did,’ Schmidt told The Telegraph, demonstrating just how far removed from reality his mind has become,” Metz reports. [Schmidt continued,] ‘It was so successful, we didn’t have to do a second one. We would view that as positive but people criticised us heavily for that. I called up the board and said: ‘Ok, it worked. Congratulations – we’re stopping.’ We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale.'”

MacDailyNews Take: “We like our strategy. We like it a lot.” – Microsoft CEO Steve Ballmer after Steve Jobs unveiled the first iPhone. Obviously, CEOs who face Apple crack mentally after a while. Those who weren’t already cracked when they started, that is.

Metz continues, “At launch, Google said that the Nexus One belonged to a new super class of handset — even though it couldn’t match the Motorola Droid (according to none other than Google open source guru Chris DiBona) — let alone the iPhone.”

Full article here.

MacDailyNews Take: Eric T. Mole is off in self-delusionland with his “superphone,” right where Steve Jobs wants him.

[Thanks to MacDailyNews Reader “Dirty Pierre le Punk” for the heads up.]


  1. wait a few months he will be living in house made of those phones wearing potato sack and shouting “welcome to the future of phones” over and over again

  2. What he’s saying is that they are in the software business and by creating a hardware device it made other hardware makers get busy. Result…Android has
    taken off bigtime both in hardware devices and in app development…licensing fees straight out of Micro$oft’s playbook. Other than getting kicked off Apple’s board…it was a win/win for them and overall a smart decision to put their name on a hardware device. And now they are not competing with Apple in hardware, just software, and letting the others either survive or die from the iPhone death sword.
    Smart decision and strategy, really. They knew all along they couldn’t compete with Apple in hardware. In reality, the Android platform has killed off Windows Mobile using M$ft’s own plan.
    This is probable Jobs and Schmidts long term media buzz plan all along.
    We have to admit it…if Jobs did this, we would all be sitting here calling him a genius…but maybe we still should, as I bet he had a hand in all this. Remember his and Schmidt’s coffee shop meeting???

  3. Eric Schmidt is a gay cowboy? (I can say such potentially offensive things since I’m gay. Those are the perks we get with our lifetime membership card.)

    All kidding aside, his excuse is totally bogus.

  4. How do shareholders put up with these aholes?
    How do they continue to run their companies using a sum total of squat for brains and imagination (although imagination seems to be more delusion than imagination)?
    I’m so glad none of my money is tied up with pathetic airheads.

  5. It was too much bother trying to operate a real business and trying to make real money. And we’re so rich from advertising we’re just going to give everything away cuz having real customers all over the world is really, well, a bother.

    One can’t overemphasize the leap of faith it took Apple to open actual stores–to deal with the messiness of retail.

    And nothing shows the difference between the companies better.

    Google dabbles in a million different beta projects. Apple does a few things and goes all in.

    And, btw, google IS evil. Every one of those betas diminishes or kills an opportunity for a smaller organization to do something really well. Not to mention that their revenue source is based on monitoring your browsing habits to learn everything possible about you: the web at its frightening worst.

  6. Isn’t the Nexus One the only Android phone that can run the latest Android OS release? And it’s cancelled?

    It was cancelled because you can’t be the supplier of the OS to hardware partners and also be a competitor with your own phone, an in-house product that will obviously get preferential treatment for OS updates and compatibility. Microsoft “pulled a Zune” to compete with its media player partners, and look where that went…

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