Hulu launches ‘Hulu Plus’ app for Apple iPad, iPhone, and iPod touch; ‘Hulu Plus’ subscriptions

Hulu today launched a preview of Hulu Plus, the first ad-supported subscription service to offer full current season runs of hit TV programs from ABC, FOX and NBC across multiple Web-connected devices, in HD, for US$9.99 a month. Now, TV lovers can watch full current seasons of shows such as Glee, Family Guy, Grey’s Anatomy, Modern Family, and The Office and full series runs or multiple back seasons of shows like The X-Files, Arrested Development, Desperate Housewives and Law and Order: SVU on Macs and PCs as well as on Apple’s iPad and iPhone, and select 2010 Samsung Blu-ray players, Blu-ray Home Theater systems, and TVs through Samsung Apps, in up to 720p high-definition resolution. Hulu Plus will also be coming soon to the PlayStation3 computer entertainment system.

“We’re thrilled to begin sharing this revolutionary new service with subscribers” said Jason Kilar, Hulu CEO, in the press release. “Hulu Plus is the first subscription service that offers consumers a wide array of today’s top current TV series on all four screens, in HD. With Hulu Plus, now your favorite TV shows love you back.”

Hulu Plus builds on the extensive content offering of the ad-supported, free Hulu service and brings together one of the deepest offerings of TV shows, both current and classic, to subscribers in the U.S. Every episode of more than 45 current hit programs from ABC, FOX and NBC will be available all season long, from Modern Family and Grey’s Anatomy to Glee and Family Guy to The Office. In addition, TV lovers will be able to enjoy full series runs and numerous back seasons of dozens of classic shows like The X-Files, Law and Order: SVU, Arrested Development, Saturday Night Live, Miami Vice, Ugly Betty, Quantum Leap, Buffy the Vampire Slayer, Angel, Roswell and Ally McBeal.

The Hulu Plus library aggregates content from more than 100 providers across broadcast networks, major studios and independent content creators. For content owners, Hulu Plus offers a compelling new way to distribute and monetize their programs across multiple screens.

For a full list of content providers and shows available, view the Hulu Plus Content page.

Access Anywhere – Across Four Screens on Multiple Devices

Subscribers to Hulu Plus will be able to watch their favorite shows not only on their Macs and PCs but also on select mobile phones, televisions (through gaming consoles and other boxes connected to the TV, or directly through Internet-connected TVs), Blu-ray players, and tablets, including Apple’s iPad and iPhone. Hulu’s preview launch device partners include the Apple iPad, iPhone 3GS, iPhone 4, and third-generation iPod touch; select Samsung connected TVs, Blu-ray players, and Blu-ray home theater systems; and PS3 coming soon. More info and download link for Hulu Plus app for Apple iOS devices here.

In the coming months, Hulu Plus will also be available on additional Sony Electronics Internet-connected entertainment devices including select BRAVIA TVs and Blu-ray Disc players, as well as select TVs and Blu-ray players from VIZIO. In early 2011, Hulu Plus will launch on the Xbox 360. Hulu will continue to evaluate opportunities to extend Hulu Plus to other hardware devices and platforms as well.

For more information on supported devices and system requirements for Hulu Plus, please refer to the Hulu Plus Device Partner page.

High Quality Viewing Experience – Streaming in HD
Hulu continues to push the quality of the online video viewing experience forward. Hulu Plus will bring many programs to users in 720p high definition to take advantage of the high-resolution screens on HD-capable devices. On select devices, adaptive bitrate streaming will ensure the highest quality video streams for the viewer’s bandwidth.

Advertising
Hulu Plus enables Hulu, for the first time, to extend its innovative and targeted ad platform across four screens, reaching Internet-connected users wherever they are. For the preview launch of Hulu Plus, Hulu is partnering with leading marketers Nissan and Bud Light who are expanding their reach with Hulu’s engaged and connected audience. Hulu expects to include additional advertisers for the broad consumer launch of Hulu Plus.

Pricing & Availability
Hulu Plus is available to U.S. consumers for $9.99 per month. Hulu Plus is currently available as a preview during which subscriptions are offered by invitation only to enable Hulu to ensure the highest quality experience for each user and to responsibly scale the service over time. To request an invite, visit http://www.hulu.com/plus.

Even without an invite, during this preview period consumers are welcome to download a free Hulu Plus application to the iPad, iPhone 3GS and 4, and third-generation iPod touch, and other supported devices to test the experience with a limited selection of free episodes and clips. Hulu Plus is expected to be made widely available to the public in the coming months.

Source: Hulu

45 Comments

  1. Can’t say I’m surprised about that. You see, the past model of network television was very generous to networks. They could rake in a shitload of money from advertisers without actually providing content that anyone wanted to watch. Sure, there were Nielsen numbers, but trusting that those actually reflected true viewership was very close to religion.

    Enter the digital age. All of a sudden, there are actual, true viewership numbers. Enter iTunes, where viewers actually only pay for what they truly want to watch.

    The nice business the networks still have is about to crumble, and they desperately try to save it. Which means ads AND subscribers. And they even admitted that they need to ‘teach’ us, the viewers, that this is the way to do it. Which it ain’t, in my opinion.

    I crunched the numbers, and it should be relatively easy to finance a show just with iTunes buyers. No advertisers and networks necessary. And I believe that is what will happen in not to far a future.

    Sure that frightens the hell out of network executives. But I can’t say I pity them.

  2. Slow down, folks. It really depends on how many commercials there are, the quality of the service, the amount of content, and the timing of the content.

    If I can watch a high-quality 720p stream on my PS3, iPad, Mac, or iPhone 4, the commercials are a limited to a few per episode, it’s the shows I want to see, AND I can get it immediately after the network airing, I’ll gladly pay a measly $10/mo.

    On the other hand, if the quality is only average, there are more than “limited commercials”, the content isn’t anything special, or if I have to wait until the next day after the network broadcast, then there will be nothing “Plus” about it, and they can stuff it.

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