RIM SEC filing shows BlackBerry losing sales in most markets

Invisible Shield for Apple iPhone 4!“RIM is watching its BlackBerry sales slip in every country except the US, the company acknowledged in an SEC filing published Friday,” Electronista reports.

MacDailyNews Take: Verizon’s “Buy One BlackBerry, Get One Free” has been artificially padding RIM’s U.S. numbers for multiple quarters.

Electronista reports, “Despite selling a record 11.2 million BlackBerries in its last quarter, its sales revenue outside of the US fell 1.4 percent overall. Its performance in the US was mostly propped up by the launch of the Bold 9650 and Buy One Get One deals like those at Verizon that guaranteed two units sold for the price of one.”

Electronista reports, “Some of the steepest declines were in countries that are normally safe. UK revenue dropped 3.7 percent in the spring; even in RIM’s home country of Canada, revenue was down 3.3 percent.”

Read more in the full article here.


  1. Remember this is profit not units. The have put a record number of units into people’s hands. Don’t forget brand loyalty. I do know Crackberry users have one because…they always have had one. This is why companies have ‘promotions’ lest we forget.

    I for one hope RIM stays healthy if just to keep Apple vibrant with the competition. Everyone wins. Death to the other smartphones though.

  2. let’s be reasonable.

    Apple experienced an actual decline in sales from the holiday season to the first quarter (down about 10%) – something that happens every year, and people understand why.

    Yet when RIM actually increases sales from the holiday quarter to the next (RIM fiscal year is weird, so last quarter was dec through feb, which included the holiday selling season. this quarter just reported was mar through may) there is celebration in apple-land. that is the classic double standard.

  3. How can you say that when they earned over $750 mln in profit, the highest profit for this company ever, and generated over $1.1 billion in cash flow? That is just plain dumb, especially when their profit margin was 45%, yes profit margin.

    How does this add up to selling units at a loss? When will people wake up to the fact that the carrier promotes the devices with BOGO offers and the vendor gets paid in full for both units. I’m all for Apple’s success, but that doesn’t mean it’s ok to be an idiot.

  4. Let’s give credit where credit is due: RIM made an excellent result, listen folks..we no longer have to bash other companies doing well for Apple to do well..we are past and beyond that by now, Apple is in a league of it’s own.

    Apple has ascended to a higher level of existence ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. I think it’s premature to start declaring RIM in any sort of trouble. Quite why this is pertinent news is anyone’s guess.
    MDN just likes to publish every scrap of ‘bad’ news for any of Apple’s competition, regardless of the merit of the piece.
    Woe betide anyone who does the same to Apple.

  6. seriously?


    it is all there plain as day. they earned $768 million in the quarter on revenue $4.24 billion, or net profit margin of 18%. Gross profit margin was over 45%.

    Do you know DELL has net profit margins of just over 2% and gross profit margins of 17%? Now that’s a terrible business – absolutely not comparable to RIM.

    what electronista doesn’t tell you is that RIM only breaks out 4 segments for revenue (US,UK,Canada, and other) – the other category grew 100% since last year from $700 mln to 1.4 bln, or from 22% to 34% of revenue. Clearly Electronista is cherry picking data, and MDN runs with is blindly as it suits their holy war against anything non-apple. 10 minutes of research and some common sense goes a long way! ok, your lesson is over.

  7. MDN, care to do some fact checking before you post a story? The SEC filing shows that the opposite of what Electronista claims is true:

    – US sales are down 10 %
    – Rest of the world is up 90 %

    And why is that? In the US Android is taking over RIM’s place as the iPhone alternative. In emerging markets Blackberry is currently the most affordable quality smartphone, at a $300 price vs $600 for the iPhone (before subsidies). Sure wish Apple had a $400 or $300 smartphone… Maybe next year.

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