RIM SEC filing shows BlackBerry losing sales in most markets

Invisible Shield for Apple iPhone 4!“RIM is watching its BlackBerry sales slip in every country except the US, the company acknowledged in an SEC filing published Friday,” Electronista reports.

MacDailyNews Take: Verizon’s “Buy One BlackBerry, Get One Free” has been artificially padding RIM’s U.S. numbers for multiple quarters.

Electronista reports, “Despite selling a record 11.2 million BlackBerries in its last quarter, its sales revenue outside of the US fell 1.4 percent overall. Its performance in the US was mostly propped up by the launch of the Bold 9650 and Buy One Get One deals like those at Verizon that guaranteed two units sold for the price of one.”

Electronista reports, “Some of the steepest declines were in countries that are normally safe. UK revenue dropped 3.7 percent in the spring; even in RIM’s home country of Canada, revenue was down 3.3 percent.”

Read more in the full article here.

22 Comments

  1. because they shipped the most devices, added the most new subscribers, had the highest revenue, and had the highest profit in the company’s history. And their expectations for next quarter were even higher. All of this in a quarter where they shipped two minor upgrades late and nothing else new. strange that revenue is “down in most markets” yet they had record sales.

  2. “strange that revenue is “down in most markets” yet they had record sales.”

    Not strange if you sell each unit at a loss. “Sales” often refers to units, whereas revenue is…um, money.

  3. @ weird
    Looks like another Dell. Huge sales, not much profit. That’s the trouble, without profit you are out of business. Are they studying Michael Dell at McGill business school?

  4. While we’re on the subject of Blackberry, did you notice that at market close today that Apple is now worth 32 BILLION more than Microsoft?

    Oh…. wrong subject. Oh well.

  5. There is only one thing to do to fix this. It is time for the “Buy 1 get 3 (or 5) Free!”

    It is all about the market share then they close the doors for good!

    Mike Dell, how are those netbooks selling? The iPads have a 7 to 10 day backlog. Time to do a buy a Dell get second Dell free! That will keep your numbers up too!

  6. Remember this is profit not units. The have put a record number of units into people’s hands. Don’t forget brand loyalty. I do know Crackberry users have one because…they always have had one. This is why companies have ‘promotions’ lest we forget.

    I for one hope RIM stays healthy if just to keep Apple vibrant with the competition. Everyone wins. Death to the other smartphones though.

  7. let’s be reasonable.

    Apple experienced an actual decline in sales from the holiday season to the first quarter (down about 10%) – something that happens every year, and people understand why.

    Yet when RIM actually increases sales from the holiday quarter to the next (RIM fiscal year is weird, so last quarter was dec through feb, which included the holiday selling season. this quarter just reported was mar through may) there is celebration in apple-land. that is the classic double standard.

  8. How can you say that when they earned over $750 mln in profit, the highest profit for this company ever, and generated over $1.1 billion in cash flow? That is just plain dumb, especially when their profit margin was 45%, yes profit margin.

    How does this add up to selling units at a loss? When will people wake up to the fact that the carrier promotes the devices with BOGO offers and the vendor gets paid in full for both units. I’m all for Apple’s success, but that doesn’t mean it’s ok to be an idiot.

  9. Let’s give credit where credit is due: RIM made an excellent result, listen folks..we no longer have to bash other companies doing well for Apple to do well..we are past and beyond that by now, Apple is in a league of it’s own.

    Apple has ascended to a higher level of existence ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.