“Amazon this week updated its Kindle application for iOS devices including the iPhone and iPad, bringing users the ability to view audio and video with new e-books that include multimedia content,” Sam Oliver reports for AppleInsider.
“Some new e-book titles available for the Kindle now include embedded audio and video clips,” Oliver reports. “The new functionality for iOS devices means that Apple’s hardware can view content that Amazon’s own Kindle e-ink hardware cannot.”
MacDailyNews Take: Once the warehouses empty (if they ever empty), pull the plug on Kindle hardware, Jeff. The ruse is over. Don’t piss away any more money on it.
Oliver reports, “Since the iPad was announced, Amazon has reportedly internally rethought its strategy with the Kindle hardware. In February, The New York Times reported that the company purchased multitouch company Touchco and folded them into its engineering team. Soon after, the Kindle group posted over 50 job openings for positions related to hardware design, suggesting the company is looking to create a new version of its mobile reader. Last week, facing increased competition from the iPad, starting at $499, and the Barnes & Noble Nook, which reduced its starting price to $149, Amazon slashed the price of the Kindle. The e-ink reader now costs $189, down from a price of $259.”
Full article here.