iPhone 4: Apple brilliantly creates a unified user experience

Invisible Shield for Apple iPhone 4!“It’s unfair to suggest that Apple Inc. doesn’t innovate. Yet innovation isn’t what it does best,” Rich Jaroslovsky writes for Bloomberg.

“The latest case in point is the new iPhone 4. It’s chock full of new features — 100 of them, Steve Jobs says. But many are new only to Apple. A front-facing camera for video chatting? Running multiple applications at one time? The ability to shoot high-definition video in a handheld device? You don’t need an iPhone 4 to do those things,” Jaroslovsky writes. “No, what Apple does best — does brilliantly, in the case of the iPhone 4 — is to create a unified user experience. It doesn’t have to invent the technology; it figures out how to fit the technology together to make it easy, seamless and mainstream.”

“Physically, the new iPhone has undergone the largest overhaul since its 2007 debut. Gone is the rounded design of all the previous models, replaced by a thinner body that now lies flat on a level surface. Gone too is any trace of plasticky feel. The new exterior is made entirely of hardened glass and a metal frame that is reputed to improve wireless reception,” Jaroslovsky writes. “The iPhone 4 needs all the reception help it can get, especially in the U.S., where it’s available exclusively on AT&T Inc.’s network for $299 for a 32-gigabyte model on a two-year contract, and $199 for 16 gigabytes. Sad to say, even the new design hasn’t eliminated the dropped calls that have plagued the phone from its debut and tarnished AT&T’s image in key markets like New York and San Francisco. I lost three in my first hour of using the phone in midtown Manhattan.”

MacDailyNews Take: Hello, Mr, Jobs? Every iPhone 4 review pockmarked by AT&effingT. Uh, hello? Can you hear us now? Oh, right, we’re all stuck on AT&T. In some places, especially where reviewers happen to live and work, two cans and a string would work better.

Jaroslovsky continues, “If you’re actually able to get a call through, you’ll notice some big improvements. Apple has added a second microphone and noise-canceling technology, and the results are instantly apparent… In true Apple fashion, the value of the overall package is greater than the sum of its already impressive parts. The long lines and rapturous reviews that have greeted the iPhone 4’s debut are by and large justified.”

Full article here.

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