“As the annual E3 video game conference got under way on June 15, it was Nintendo that generated the most buzz. Game developers crowded Nintendo’s booth to get hands-on time with the 3DS, the newly introduced handheld that lets users view three-dimensional images without wearing special glasses,” Cliff Edwards and Adam Satariano report for BusinessWeek. “Nintendo didn’t say how much the 3DS will cost.”
“Enthusiasts—many sporting name tags that betrayed an affiliation with Microsoft and Sony—also lined up for a glimpse of a suite of new Wii games,” Edwards and Satariano report. “‘The most impactful reveal at the show is the 3DS, which appears to us to be the must-have consumer electronics product over the next few years,’ Wedbush Morgan Securities analyst Michael Pachter wrote in a report. ‘The 3DS was truly impressive, and although we expect it to cost upwards of $250, we are confident that Nintendo will sell many millions of them in the first full year of production.'”
“As the Wii changed the way people played games at home four years ago, the 3DS will transform mobile gaming, says Nintendo President Satoru Iwata. ‘We take approaches that are different than others,’ he says in an interview. ‘We are creating the entertainment that cannot be available elsewhere,'” Edwards and Satariano report. “The new handheld took two years to develop and has won widespread support from Electronic Arts, Activision Blizzard and other major game publishers. At launch it will appeal to both casual and hardcore gamers, Iwata said. ‘If we had started development of the 3DS just after knowing that the trend is for 3D, we wouldn’t have been able to make the 3DS,’ he said.”
“The top screen of the 3DS offers a 3.5-inch screen that is packed with extra pixels and microscopic slits layered over a traditional LCD screen to deliver images in three dimensions without using the multicolored glasses usually needed to view images in three dimensions,” Edwards and Satariano report. “It also features twin cameras on the lid for taking 3D photos viewable on the console and a tool on the right side of the lid to adjust the 3D on the display down to 2-D. The 3D3 boasts a gyroscope, an accelerometer, and a round nub analog input called the Slide Pad.”
Edwards and Satariano report, “Nintendo has been adjusting its playbook to keep rivals off balance. Earlier this year, the Kyoto (Japan)-based company introduced the DSi XL, which aims to capture a more adult audience with its larger screen and ability to view digital books. The 3DS may include technology that lets users digitally download 3D movies to onboard memory.”
Read more in the full article here.
MacDailyNews Take: Could be a winner and competition for consumers’ dollars. However, iTunes Store content and App Store game and other app prices are a major advantage for Apple’s iOS devices over Nintendo and other handheld device makers products.