HoloToy app offers no-glasses 3D for iPhone, iPad and iPod touch (with video)

kode80 has announced the release and immediate availability of HoloToy 1.06, the sixth update to its no-glasses 3D motion tracking technology app for iPhone, iPad and iPod touch. This update introduces a brand new customizable game Projection Puzzle that demonstrates how 3D can move with you.

HoloToy transforms the flat tablet like iOS devices into a virtual space that can be manipulated as a physical object. Within the virtual space of HoloToy live many different games and interactive toys which expand on and experiment with this concept.

In this latest update a new game has been added that provides the user with a virtual projector, creating a unique puzzle that could only be achieved with HoloToy. Images are projected into the HoloRoom and must be reconstructed by viewing from the correct angle. Playing with perspective is what HoloToy is all about and users can not only play through the included puzzles but also create their own using photos from their photo roll.

Direct link to video via YouTube here.

Ben Hopkins, founder of kode80 LLC and creator of HoloToy said in the press release, “A lot of people are skeptical of the current 3D trend and personally I can see why, it’s essentially just an effect on top of existing experiences. I see HoloToy more as augmented reality, a bridge between the physical world and the virtual. Included games such as Projection Puzzle and HoloBall require the user to treat their device and the virtual space as one and the same, something that is simply not possible with the mainstream approach to 3D. With each update I am exploring the new possibilities for interaction and game design that this brings.”

The hologram-like HoloToy technology is inspired in part by a perspective trick that can be dated back to the 15th century. HoloToy works by distorting the 3D scenes displayed on screen in a way our brains would expect based on the current angle of the device, doing this in real time presents a believable interactive 3D experience that appears to extend right into the device itself. HoloToy is a universal app so will run on all iOS devices and will take advantage of the the iPhone 4’s new capabilities once released.

Device Requirements:
• iPhone, iPad or iPod touch
• Requires iPhone OS 3.0 or later
• 17.4 MB

HoloToy 1.06 costs US$0.99 (USD) and available worldwide exclusively through the App Store in the Entertainment category.

More info and download link via Apple’s iTunes App Store here.


  1. How important would 3D be on the iOS, BIG,
    I think you are going to have to see it to believe it. When was the last time you could see 3D represented so will just by watching a video of it. Because of the 6 axis detection now incorporated in future iDevices you will see and explosion of this tech if it is allowed to be licensed.

  2. “It just shifts the perspective as seen in so many other iPad games.”

    And it doesn’t do that very well. A lenticular 3D image looks better. Face-tracking software (find links through YouTube demos) look way better. Save your money.

  3. @Snapper I have seen it. I got fooled into downloading the first version that they released. It was probably less than 30 minutes before it was deleted. I’m sure that there are folks who thoroughly enjoy this, and will apply it in many ways, but to call it 3D is simply misleading.

  4. It’s kinda cool. But that’s NOT really 3d. I urge everyone, to check out the demos for the 3d Panasonic plasma. Like the Rome demo. Almost like being there. It does no good really to just say it’s good. You have to see it. It costs nothing to see the demo. Movies, games, sports… are all going to be in 3d. Sony will have a 3d playstation/3d blu-ray player THIS year. Hard to believe Apple will ignore this tech. (hint Disney/Pixar Steve Jobs)

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