Forrester projects plummeting iPad sales

invisibleSHIELD case for iPadIn a recent report, Forrester’s Sarah Rotman Epps, “estimates that unit sales for tablet computers from all manufacturers will total 3.5 million in 2010,” Philip Elmer-DeWitt reports for Fortune.

“In other words, in Forrester’s opinion, the 2 million iPads Apple sold in April and May were a fluke. It will be lucky sell 1.5 million between June and December — or fewer than 215,000 per month,” Elmer-DeWitt reports. “‘Consumers didn’t ask for tablets,’ she points out in her summary. ‘In fact, Forrester’s data shows that the top features consumers say they want in a PC are a complete mismatch with the features of the iPad.'”

Full article here.

MacDailyNews Take: We addressed this one already yesterday: “Oh, puleeze, Apple alone will sell way more than 3.5 million iPads in 2010 and Forrester’s 2015 number [20.4 million units] is ludicrously, ridiculously, laughably, unbelievably low. So many just don’t get it! It continues to amaze us.”

[Thanks to MacDailyNews Readers too numerous to mention individually for the heads up.]


  1. @rick

    Many of us consider iPads an at home device. I take it out periodically to show friends but use my iPhone mostly when I’m out and about.

    Today I leave for France. I will be using it on the plane: reading, perusing magazines, playing Sudoku, looking at my France tour guides, watching a TV show or two. Look for me there!

  2. It’s so clearly wrong. And good on Philip Elmer-DeWitt for tearing her to shreds!

    “But in the text of the full report, and in the accompanying chart, Epps estimates that unit sales for tablet computers from all manufacturers will total 3.5 million in 2010.”

    In fact, Apple has already sold more tablets that this. They sold 2 million in the US only in the first two months. they’ve been available internationally for almost a month now. They will have sold at least another million in the US and at least 500K in the rest of the world.

    I’m not an analyst but I can at least do basic arithmetic.

  3. Who are these people?
    Do they ever actually look or even touch devices?
    Should they let go the bottle and attend an AA meeting.

    They seem to view the world through Beer-Goggles’s. Only a person so drunk could say such distorted facts!

    Ms. Epps, please seek drug abuse assistance. Help yourself and the rest of us from your torturous words. Please!

  4. Inovation is the art of giving people something they did not ask for because they did not know that they would want it, but they do.

    “What do I need a car for? I have a horse and buggy!”

  5. This article shows very faulty logic. I’d bet most people who have bought iPhones over the last three years, and obviously into the future, didn’t “ask” for what Apple delivered. Give me a break.

  6. I guess this could explain the $42 a share price for AAPL.

    Hear me out on this…

    What if Steve Jobs has a total meltdown and goes crazy? He wants more and more iPad…but all for himself. Production can’t meet his needs, so he orders Apple to buy back as many iPads as it can. This happens sometime during the summer, so Apple will actually see huge *negative* sales on the iPad during the Fall and Holiday seasons.

    It all makes sense now.

    Apple is DOOMED!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.