Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4.
It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions.
Many customers were turned away or abandoned the process in frustration.
We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
Source: Apple Inc.
MacDailyNews Take: Apple, the main problem was, and remains, and has always been your carrier partner, emphasis on the cingular. Stop covering for AT&T and get your act together. It’s well past time to make the move to multiple iPhone carriers in the U.S.A.
How many individual song, movie, TV show, and other media sales does Apple complete without issue every single day? Common sense tells us that the blatantly predictable issue of failed iPhone 4 pre-orders isn’t coming from Apple.
However, after the apology above, we’re left wondering if we should stop recommending Xserves and Mac OS X Server to people who want to fulfill high volumes of online sales orders instead of pissing off current and potential customers.