Apple’s ‘FaceTime’ and ‘iMovie for iPhone’ cause pundits to Think Different

“One of the iOS 4’s new features is iMovie for the iPhone. If you’re familiar with the desktop version of program, you already know that it lets users edit video and add music and photos, using a storyboard. On a Mac, it is a powerful program. I have used it often to create movies of family vacations and holiday gatherings with family and friends,” Tim Bajarin writes for PC Magazine. “To be honest, however, I never imagined editing a movie on the iPhone—not until I saw Jobs’s demo at the iPhone 4 launch. I had some hands-on time with the product and found that I could take movie clips captured by the iPhone 4’s video camera, mix them with the 5MP images stored on the device, and integrate music to create a compelling iMovie on the fly. That means I can be at the beach with the family and take video and pictures to create a movie that I can send while still on the sand. This challenges the assumption that smartphones and tablets are strictly content consumption devices.”

MacDailyNews Take: Anyone who assumes an Apple iPhone or iPad are strictly content consumption devices has never really used either product.

Bajarin continues, “It also lends credence to Jobs’s statement that he sees these devices as actual computers in the full sense of that term. I still think that smartphones and iPad-like tablets are better for content consumption, but it seems that Jobs and co. are going to take their products in the other direction. Apple will likely develop additional apps itself or push developers to see the iPhone and iPad as content creation tools. This is important for the industry. Most analysts have seen smartphones as limited productivity tools and tablets as smartphones with bigger screens. But with the introduction of iMovie for the iPhone, we need to readjust our thinking a bit. The idea that they can be serious content creation tools makes them much more PC-like than all of us had imagined in the past.”

MacDailyNews Take: Not “all” of us couldn’t imagine it, Tim. Some of us Think Different™ all the time.

“I want to highlight something that was touched upon in the FaceTime video shown at the WWDC. Not much been written about it, but the example shown had a powerful message to a specific community,” Bajarin writes. “The Apple video demonstrated showed a deaf couple signing to each other from separate locations.”

Direct link to video via YouTube here.

Bajarin writes, “When the image came on screen, people next to me got choked up. This was a powerful image for the deaf community that said, ‘we are giving you a new way to communicate with friends and family from afar.’ I spoke with someone who teaches the deaf. They were extremely excited about this feature. It will add a whole new dimension to personal communications.”

“Don’t underestimate how important something like FaceTime will be for the deaf community. Sure programs like iChat and Skype video exist for the PC, but this technology on a mobile platform can give users a powerful new way to communicate with people all the time,” Bajarin writes. “After the video was show, Jobs took the stage to thank everyone for coming. He then ended the event getting a bit choked up himself as he said, ‘this reminds us of why we do what we do.'”

Full article here.


  1. Yes. That is another way that Apple will change the world.

    That should be their new ad campaign:

    Apple: Changing the world one for the better, a little each day.

  2. iChat already opened up communication for the disabled — Face Time is just an extension of that vision.

    And yeah, I choked up during the video too.

    Apple — bringing the world closer together.

  3. @zune tang

    Where are you? Help me understand what I am reading on other blogs: that FaceTime is nothing new, has been used by deaf people for awhile on other devices. Is that true? Are you calling it FacePlant, yet?

  4. The most important part of all this? It costs $4.99.

    Productivity apps for the iOS top out at $9.99. This is huge. Snow Leopard at $29 was also huge.

    The days of hundreds of dollars for Microsoft Windows, Office, Adobe Creative Suite etc. are over. Software developed by small, nimble firms, distributed in a democratic marketplace, and everyone makes money at less than $10 a pop. This also removes incentive for piracy.

    The old business model for software model is dead. It was dying anyways. All the Adobe and Microsoft products on my machine are…ahem…borrowed. Same for most of my colleagues and friends who don’t have a corporate-issue computer.

  5. iChat didn’t do much for the deaf. Skype is used FAR more universally. However, FaceTime is doing it right, by allowing software like Skype to tie into its protocol, thus making it actually relevant, as opposed to a toy.

  6. Even Steve Ballmer called the iPad a computer. I assume it will be quite some time before the PC market share counters start considering the iPhone, iPod touch and the iPad to be computers.

    Have to stay in denial to keep Apple’s market share low. However, they will count any PC that is used as a shipping scale, time clock, cash register, … You know, those Windows bricks at will never be anything other than a dedicated device. Anyone surfing the Internet to buy something with their shipping scale PC?

  7. Don’t want to be a naysayer, but of the nation’s approximately 35 million people with hearing loss, fewer than five percent use ASL (American Sign Language) as their primary language. Estimates range from half a million to a million users.

    Far more important to the hearing loss community is the use of captioning in downloadable media. In this area, Apple has been badly BEHIND the curve. Few of the TV shows and movies in the iTunes store have captions, and only recently in QuickTime has it even been possible to add a caption stream.

    As many as 50 million Americans use captions (including those still learning English and those who view content in noisy or quiet environments). If Apple really wants to reach out, they should consider MANDATING captions in their video downloads. When they do that, I’ll get choked up, too.

    (My wife is late-deafened. That is, she lost her hearing in her 20s and 30s due to a genetic defect. She understands a bit of ASL, but can’t actually converse in the language. She relies on captions for all movie and TV watching. The day started adding captions was the day SHE got choked up!)

  8. We need to redefine PC
    iPad & iPhone are PCs personal computing devices, ie 1 person uses them no multiple user settings.

    Traditional PCs are actualy FCs Family computers or BCs Business computers mention to be shared that is why they have logins.

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