BMO Capital Markets ups 2011 iPad estimates to 17 million units; raises price target on Apple

invisibleSHIELD case for iPad“BMO Capital Markets raised its share price target on Apple Inc. saying it expects product momentum on iPads, new iPhones and new iPods to move the company’s stock higher,” Isheeta Sanghi reports for Reuters. “The brokerage raised its estimates ahead of Apple’s Worldwide Developers Conference, where the company is expected to announce the next generation iPhone.”

“BMO raised its price target on the stock to $310 from $300 and kept its ‘outperform’ rating,” Sanghi reports. “The brokerage also raised its 2011 iPad estimates to 17 million units from 9.5 million units.”

MacDailyNews Take: Again, still too low.

Bachman said, “The software for tablets and e-readers will be very important for the user experience, and we believe Apple’s operating system has several key advantages, including its user friendliness and familiarity with among several Apple products — iPhone, iPod touch, and iPad,'” Sanghi reports.

Sanghi reports, “To reflect some amount of iPod cannibalization from the iPad given its multi-function capabilities, the analyst lowered iPod estimates by about 4 million units to 44.2 million units in 2011. The brokerage raised its iPhone sales estimates for 2011 marginally to 45.3 million from 44.9 mln.”

Full article here.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]


  1. If Apple can push 10M iPads – it will be a wild success.

    If the advancements made in the iPhone come into the iPad and more, I’ll violate my 24-mo personal upgrade cycle policy.

    Stock price – to volatile. Too many market manipulators.

  2. this estimate is for 2011… now imagine how many iPads they will sell next year after they get the new refreshes with some of the things that were introduced today… BLOODBATH!!!

    My 2011 prediction, go ahead and iCal it MDN: 27 million (i know where they will get one of those sales)

  3. @ bjh

    Since people hold their iPads at a greater distance from their eyes compared to iPhones, the current 130 DPI is pretty good. If Apple gets it up to around 200 DPI, that’s probably about equivalent to the iPhone’s “Retina Display.”

  4. 7 to 10 days shipping lead time 2 months after release! IDIOTS! The only thing holding the sales back is Apple’s inability to keep them on the shelf. HOW MANY CAN APPLE GET MADE? THAT IS HOW MANY THEY WILL SELL!

  5. I think Apple will drop the price in August, perhaps sooner. They will do this in conjunction with school starting again. And a few deals with school book publishers to include their books in the iBook store.

  6. If Apple can make them, 18 plus million will have sold by the end of the year. 2 mil in 60 days mostly in US sales and we have many more countries joining the party. 7 months to go, with holiday demand spurred by word of mouth and shared experiences.

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