AT&T announces upgrade pricing and plan rates for Apple’s new iPhone 4

invisibleSHIELD case for iPadAT&T today announced it will offer iPhone 4, the thinnest smartphone ever with all-new design, FaceTime video calling, Apple’s stunning new Retina display, 5 megapixel camera and HD video recording. iPhone 4 will be available for a suggested retail price of US199 for the 16GB model and $299 for the 32GB model, in company retail stores and online at, plus business channels, beginning June 24. Customers can preorder starting June 15.

To let current iPhone customers quickly upgrade to iPhone 4, AT&T will make its best pricing immediately available to any iPhone customer who would be upgrade eligible for a discounted device by the end of 2010.

“This is another very exciting day for AT&T customers,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets, in the press release. “By teaming with Apple to deliver an extraordinary device over the nation’s fastest 3G network, we’re enabling our customers to access their favorite social networks and favorite business applications. We know that people are eager to get iPhone 4, which is why we moved up the upgrade eligibility date for current iPhone customers by up to six months. This move, combined with the new wireless data plans we announced last week, will make it more affordable for more people to purchase an iPhone and enjoy the benefits of the mobile Internet.”

In addition, a new iPhone 3GS 8GB for $99 will also be available on June 24.

iPhone 4 and the new iPhone 3GS 8GB will be available at a variety of attractive price points for customers:

All new and current iPhone customers who are upgrade eligible, plus existing customers who choose to upgrade early must agree to a two-year term commitment, and select an eligible voice and data plan for iPhone. No Commitment pricing does not require a two-year term commitment, but does require both voice and data service.

AT&T will also offer current iPhone 3GS 16GB and 32GB models at new, lowered price points of $149 (16GB) and $199 (32GB), with a two year term commitment plus voice and data plans, while supplies last.

Existing iPhone customers eligible for an upgrade between today and the end of this year, have been made immediately eligible for AT&T’s best pricing for iPhone 4 with a new two-year term commitment. Consumers can verify upgrade eligibility at today. Business customers can verify upgrade eligibility at AT&T’s Premier site,

Consumers may preorder iPhone 4 and iPhone 3GS 8GB at AT&T retail stores or online at beginning June 15. Business customers can preorder through their AT&T sales representative or by visiting AT&T’s Premier site. For greater convenience and faster delivery, preorders can be shipped directly to a customer’s home or business for delivery as early as June 24. Customers can also have a preorder shipped to their local AT&T store for pick up on or after Friday, June 25.

AT&T stores will operate on a first-come, first-served basis, and will accommodate as many customers as possible.

Consumer Plans
AT&T customers can choose from several monthly plans that start as low as $54.99 per month for individual plans with voice and data. For families, customers can now add additional iPhones to their FamilyTalk account for as little as $24.99 per month, providing voice and data service. All iPhone plans include nationwide long distance and domestic roaming, Visual Voicemail, Rollover, and unlimited Mobile to Mobile calling.

Business Plans
Small business customers may qualify for AT&T BusinessTalk®, a shared minute plan specifically for small businesses. Companies can share up to 20,000 minutes per month among as many as 40 employees. In addition, business customers and employees of many businesses are eligible for discounted service rates. For more information, customers can contact an AT&T business account representative or visit

New Wireless Data Plans
iPhone 4 and iPhone 3GS customers can choose one of AT&T’s new data plans: DataPlus, which provides 200MB for just $15, and DataPro which provides 2GB for just $25. Existing AT&T smartphone customers upgrading to iPhone 4 or iPhone 3GS are not required to switch to a new plan, but can choose to do so. iPhone 4, iPhone 3GS and iPhone 3G customers can add tethering to AT&T DataPro for an additional $20 per month.

Each data plan includes unlimited Wi-Fi usage at more than 20,000 AT&T Wi-Fi Hot Spots nationwide at no additional charge. AT&T will help customers monitor and manage wireless data usage by sending text messages and emails as customers begin to approach their usage limit, and by providing online tools, including an iPhone app that shows monthly usage information.

Currently, 98 percent of AT&T smartphone customers use less than 2 GB a month on average. More information on the new data plans can be found at

Source: AT&T Inc.


  1. What about Tethering?

    My son and I both called AT&T;separately about checking to see if we’re eligible. We we asked about Tethering being available we were told by two different AT&T;reps that it was Apple, not AT&T;that is preventing tethering from being enabled on the iphone.

    FUD much?

  2. “98% if all smartphone customers use less than 2GB of data per month”

    My question is: What percent of iPhone customers use less than 200MB of data per month, and what percent use less than 2GB?

  3. OK I wanna know what you guys think. Do think maybe ATT decided to get rid of the unlimited data plan because they were afraid people were going to buy unlocked iphones and pop in the microsim cards from their ipads and just use something like skype to make all there calls. They could have save hundreds by just poping the sim card in and out between there ipads and iphone and using only one unlimited data account.

  4. AT&T;’s plans to allow anyone to upgrade for another 2 years (within 6 mos. of renewing anyway) is a strong indicator to me that Apple WILL have another U.S. carrier by the end of this year.

  5. In other words, if your contract expires in 2010, yes. If not, then no.


    In AT&T’s stable, iPhone represents close to 50% sold smartphones (practically no android, and fairly anemic Blackberry offerings). Therefore, even if every one of the 2% that go over 2GB are iPhone owners, it would still mean less than 10% of current iPhone owners. So, majority of future iPhone owners are getting a better deal than before.

    Anecdotal evidence seems to confirm that quite many iPhone owners (at least among MDN readers, who clearly enjoy using their iPhones A LOT) fall into the sub- 200MB group (surprisingly enough).

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