Car and Driver: Now THIS is how iPad magazine subscriptions should be priced

Car and Driver magazine.

Car reviews and buying guides for cars, trucks, SUVs and auto shows. You know what it is.

How much? 12 issues. US$8.

More info via Zinio here.

MacDailyNews Take: Done. Sold. The rest of the periodical industry, watch and learn. Hollywood, feel free to take notes, too. (We’re commenting on the price point, not the magazine’s features or lack thereof.)

[Thanks to MacDailyNews Reader “Corbin A.” for the heads up.]


  1. Put me on the sold list. I don’t even read Car and Driver and I am sold. They offer it at a fair price and now they have a reader they would have never had, except when I am at the proctologist office.

  2. Well, they are using zinio which has been around a while probably entailed zero development costs. Zinio is okay, but it doesn’t exploit the full power of an iPad either. The magic formula is out there for someone to discover, unless the FTC decides it is unfair to existing publishers for evolution to occur naturally in the publishing industry.
    (sorry, this morning’s story still burns me.).

  3. WOW!! That is great! I have been a print subscriber of C&D;for at least 30 years. Now if all the magazines I get would do digital, even at the same price as I pay for print, I’d be in heaven.

  4. I too am delighted Car and Driver has priced their publication reasonably. For the record though there are many $8.00/yr subscriptions available at Zinio. MacWorld is not one of them. It’s still priced at 19.97 or 6.99/issue

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