“Apple’s commercial success is based on a core philosophical function: to create order and control out of a disorganised, largely uncontrollable world. In the iPhone — and in its whiz-bang new sibling, the iPad — we see the latest manifestation of that ambition,” Gordon Farrer reports for The Age.
“Apple’s approach to computing since it entered the PC market in the late 1970s has been an attempt to wrangle processes, activities and behaviours that were becoming increasingly unruly,” Farrer reports. “The company’s co-founder and creative driving force, Steve Jobs, has been on a mission to streamline channels of information, to make navigating technology simpler, then to bring it all together in fashionable devices.”
Farrer reports, “Virginia Heffernan, a writer with The New York Times, has a theory about the role of apps in Apple’s order-and-control process… Heffernan sees a parallel between what happened last century to the great American metropolises of Chicago, Detroit and New York and what is happening to the internet now. Closed communities, pay-walls, subscription-only programs and other invitation-only groups have popped up to nullify the danger, control the environment and make the place feel safer.”
“Much of this, says Heffernan, has been driven by the invention of apps, those mini programs invented for the iPhone that allow you to do everything from balance your budget to communicate with friends, access newspapers and bank accounts, and check everything from the weather to stocks to email,” Farrer reports. “By operating within the borders of the Apps Store, the tightly regulated online shop through which apps are sold, users of iPhones and iPads are able to avoid the web’s more distasteful and chaotic features. Think of it as living in a gated online community — an eWorld for the 21st century.”
Farrer reports, “This Apps Store community is a sanitised place — beautiful, sleek, lovely to behold, wonderful to be part of — but many feel it lacks the energy, raw unpredictability and exciting sense of anything-can-happen that gives the real world its soul. The millions of people who live there, says Heffernan, consign themselves to an increasingly limited relationship with the web.”
Full article here.
MacDailyNews Take: Blah, blah blah. Until Apple stops shipping Safari on iPhone OS devices this meme is nothing more than hackneyed drivel.