Dubious NY Post report claims NBC, TimeWarner won’t re-encode video for Apple iPhone, iPad

invisibleSHIELD case for iPad“Adobe’s Flash video software has become a flashpoint in negotiations between Apple CEO Steve Jobs and Big Media,” Claire Atkinson reports for The NY Post.

“On a day when Apple execs probably cheered the fact the company had surpassed Microsoft as the world’s most valuable tech company, Jobs was grappling with resistance from Tinseltown over Apple’s ongoing fight with Adobe,” Atkinson reports. “Sources said several large media companies, including Time Warner and NBC Universal, told Apple they won’t retool their extensive video libraries to accommodate the iPad, arguing that such a reformatting would be expensive and not worth it because Flash dominates the Web.”

Atkinson reports, “Though the iPad has been a huge hit, media companies are feeling emboldened in their rebuffing of Apple by the launch of rival touch-screen tablet devices, such as the ones coming from Dell Computer and Hewlett-Packard, sources said.”

Full article here.

MacDailyNews Take: Obviously, the New York Post needs to get better sources. NBC tried resisting Apple once before. Once. After being forced to crawl back to Apple, those ratings basement dwellers are not about to try it again.

Seriously, if NBC produced “Lost,” it would be a company documentary.

Resistance is futile. Adapt or die. There are simply too many of us iPhone OS users to ignore: 100+ million and increasing rapidly. This NY Post report isn’t worth diddly-squat. It’s a load of crap that was likely dropped by someone trying to talk down AAPL or by the lazy ingrates at Adobe or by some such loser; perhaps some guy who makes his living ripping people off with Flash classes? These “Big Media” people need to reach large audiences with disposable income. Therefore, they cannot ignore Apple. Period.

Disney is an equity partner of Hulu. Guess who Disney’s largest individual shareholder happens to be? Think he doesn’t have any influence? Guess again.

And, re-encoding isn’t as big of a deal as Atkinson’s sources imply. In fact it’s rather trivial to automate. If YouTube did it, anybody can.

42 Comments

  1. No body- wether it’s small computing guy or “big media”, likes to be forced into inflexible, heavy-handed, authoritarian decisions. Ofcourse people are resisting. Apple is denying choice and a backlash seems inevitable-unless ofcourse flexibility and compromise can come about.

  2. They are saying no, but their eyes are screaming can I get in on that too!

    If they don’t want to serve me, I will take my business to someone that does. “Resistance is futile” and the less significant they become the easier it will be for a real player to take them over and do it then. Steve Jobs has some petty cash that could be used if he wants it!

  3. Digital Freedom,

    You are a fscking idiot. Adobe’s Flash is proprietary.

    Apple wants people to use open standards for video on the Web.

    Don’t worry, moron, Apple and their huge numbers of users will save idiots like you from themselves.

  4. @DigitalFreedom: All Apple is denying is the opportunity for mobile system owners to have their batteries drained and systems compromised by proprietary technology.

  5. Am I missing something???

    Most shows are already encoded for the iPad, iPod, etc.

    You can buy them on iTunes.

    The only things not playable on the iPad are the ads and other crap most people do not want.

    They just need a new front end on their website.

  6. “Atkinson reports, “Though the iPad has been a huge hit, media companies are feeling emboldened in their rebuffing of Apple by the launch of rival touch-screen tablet devices, such as the ones coming from Dell Computer and Hewlett-Packard, sources said.””

    That’s like saying the music labels were emboldened by the rise of Zune/the Zune store. When a troll craps it out, there is a good chance it is shit.

  7. TimeWarner-owned TBS and TNT are still using WMV-DRM for video, which is even more proprietary and far more platform-limited than Flash.

    I know they’re redesigning their websites to switch to a Mac-friendly video format, but I still had to bring this up.

  8. These entities think they are still crucial in people’s lives. They will learn. People are waking up and are not interested in the lies and distortions they present to the public, now we have choices, and can do our own research if we want to. We don’t want their dumbed-down bullshit any more.

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