AdMob: Twice as many iPhone OS devices vs. Android in U.S.; 3.5 times as many worldwide

AdMob today released the April edition of thier “AdMob Mobile Metrics Report,” the company’s monthly look at the data flowing through their ad network.

MacDailyNews Note: It’s important to note that this data is from AdMob’s network only. For one example, we switched from AdMob to Quattro Wireless when Apple bought Quattro, so iPhone OS visitors to our site and, in fact, millions upon millions of iPhone OS visitors to sites using Quattro and other mobile ad networks are not measured by AdMob.

In this month’s report AdMob take a look at unique Android and iPhone devices in their network. The chart below compares unique Android and iPhone devices for the US and worldwide. In the US, there were 10.7 million iPhone devices compared to 8.7 million Android devices. If you include the iPod touch, the gap between platforms increases to 2 to 1 in the US.

Internationally, the iPhone platform has significantly more unique devices than Android in the AdMob network. The ratio of iPhone OS devices to Android devices was 3.5 to 1. The report breaks out the geographic distribution of the devices in more detail; 75% of Android devices are in the North America, compared to 49% of iPhone OS devices.

AdMob’s April 2010 Mobile Metrics Report can be viewed in full (.pdf) here.

MacDailyNews Take: Android is a U.S. creature that was spawned by Apple’s iPhone exclusive with AT&T. Elsewhere, Google’s Android lives off Apple’s table scraps, if it lives at all. Google’s exposure is dramatic; Android doesn’t have much of a footing anywhere else. The minute Apple iPhone goes to multiple carriers in the U.S., is the minute Google slips off the face of the cute little hill that they’ve built for themselves, because non-AT&T U.S. customers will have no reason to settle for fake iPhones when they can get the real thing.

[Thanks to MacDailyNews Readers “Fred Mertz” and “jax44” for the heads up.]


  1. Silverwarloc, not really. There have been a lot of upgrades in those iPhone sales. iPhone has almost reached it’s limit on AT&T;. It needs other carriers in the U.S. To start growing marketshare.

  2. @TheloniousMac The survey is showing iPhone/Android hits on certain websites advertising, not overall or even quarterly unit sales, or unit sales by market.

  3. Apple is NOT in a race with Android. Android wants to be on as many handsets as possible, profit be damned. Apple wants to maximize revenue and profit. Market share is not the primary goal.

  4. It’s clear by those numbers that Android is only gaining traction in the U.S., which just so happens to be one of the last countries that Apple has an exclusive carrier agreement. Once Apple goes to Verizon and/or Sprint and/or T-Mobile, Android will get squashed like everywhere else in the world.

  5. I too vote for Apple releasing the CDMA iPhone and releasing iPhones to all carriers as soon as possible. Android is getting a foothold, and their followers are viciously anti-Apple.

    I have long had a no data cap tetherable “smartphone” (WM6) on Verizon and am biding my time until something better comes along. I’ll be very happy with any iPhone on any carrier other than AT&T;.

    But note that I’ve been making do with a Windoze phone for years now, and the Android doesn’t look all that bad to my eyes (I have no actual iPhone experience)

  6. Apple has to open up to other carriers to build even more momentum. Google is the second coming of Microsoft, and they did a pretty good job showing off their new OS at their developers conference. If there was no iPhone, I’d consider an Android phone, simply because everything else out there completely sucks. But buyers want iPhones, and the more iPhones, the more iPads, and the more Macs – not even in that particular order. Give people the opportunity to buy iPhones from Verizon, Sprint, etc. and no one will catch up to Apple, not even Googley.

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