AdMob today released the April edition of thier “AdMob Mobile Metrics Report,” the company’s monthly look at the data flowing through their ad network.
MacDailyNews Note: It’s important to note that this data is from AdMob’s network only. For one example, we switched from AdMob to Quattro Wireless when Apple bought Quattro, so iPhone OS visitors to our site and, in fact, millions upon millions of iPhone OS visitors to sites using Quattro and other mobile ad networks are not measured by AdMob.
In this month’s report AdMob take a look at unique Android and iPhone devices in their network. The chart below compares unique Android and iPhone devices for the US and worldwide. In the US, there were 10.7 million iPhone devices compared to 8.7 million Android devices. If you include the iPod touch, the gap between platforms increases to 2 to 1 in the US.
Internationally, the iPhone platform has significantly more unique devices than Android in the AdMob network. The ratio of iPhone OS devices to Android devices was 3.5 to 1. The report breaks out the geographic distribution of the devices in more detail; 75% of Android devices are in the North America, compared to 49% of iPhone OS devices.
AdMob’s April 2010 Mobile Metrics Report can be viewed in full (.pdf) here.
MacDailyNews Take: Android is a U.S. creature that was spawned by Apple’s iPhone exclusive with AT&T. Elsewhere, Google’s Android lives off Apple’s table scraps, if it lives at all. Google’s exposure is dramatic; Android doesn’t have much of a footing anywhere else. The minute Apple iPhone goes to multiple carriers in the U.S., is the minute Google slips off the face of the cute little hill that they’ve built for themselves, because non-AT&T U.S. customers will have no reason to settle for fake iPhones when they can get the real thing.
[Thanks to MacDailyNews Readers “Fred Mertz” and “jax44” for the heads up.]