Apple television ads to showcase iPhone video chat; directed by Oscar-winner Sam Mendes

Apple Online Store“Television commercials for Apple’s forthcoming iPhone upgrade will reportedly showcase the device’s video chat abilities and will be shot by an Academy Award winning director,” Sam Oliver reports for AppleInsider.

“Engadget declared that it ‘confirmed’ through a source that Apple’s new commercials will be directed by Sam Mendes, who won an Oscar for his work on ‘American Beauty.’ The tipster said that Apple’s next-generation handset is being referred to internally as Mammoth/N90,” Oliver reports. “‘A trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that’s been spied on the face of that iPhone floating around Vietnam and Northern California,’ editor Joshua Topolsky wrote.”

Oliver reports, “The website also discovered actors on Twitter who revealed that they are auditioning for the commercial. One actress in New York confirmed that the spot will be directed by Mendes, while an actor in California said last week he was off to an audition.”

Read more in the full article here.


  1. What ever happened to this ad supposedly shot in Truckee, CA for an “unreleased product”? At that point, the iPad was the product being readied for release, but none of the iPad commercials I’ve seen look as though the used a diner in a small logging town.

    Any guesses?

  2. Also look for iChat for Windows during WWDC. This will seal up the video conferencing market for Apple. It may be time to also put that iSight in the hole of the iPad.

  3. Let’s hope it will see the light. It’s IP telephony related and Apple is well known to censor any kind of ip telephony or tethering app from their App Store to please their phone carrrier business partners.

  4. @ mako–

    Apple is annoyed by ATT lately. They no longer care to please them, and they know they’re in a position where other carriers would line up to be treated the same way by them!

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