“According to a person with knowledge of Apple’s internal Pro Apps plans, the company has shuffled around management within the Final Cut team in order to retarget its efforts to more closely match the needs of the majority of its customers,” McLean reports. “Apple’s Mac customer base has steadily shifted from desktop models to notebooks, while also broadening out from a high end creative niche to a wider installed base that includes more prosumer and advanced home users.”
McLean reports, “Currently, Final Cut Pro is targeted at advanced professionals with a scaled down, less expensive Final Cut Express version sold to users who don’t need all of its high end features. Because Apple now primarily sells the Express version, the company wants to rethink Final Cut Studio and scale its overall development to better fit the majority of its customers.”
These and other moves do not “spell the end of the company’s interest in building Pro Apps, according to new job postings Apple recently posted,” McLean reports.
Full article here.
Frank Glencairn disputes the AppleInsider story, blogging, “Today Apple Insider got the echo chamber of the Internet buzzing, with their post Apple scaling Final Cut Studio apps to fit prosumers by Prince McLean. It’s a great headline and I can’t blame Prince McLean and Apple Insider for running with it: it’s bound to get them a whole bunch of links.”
“However, they couldn’t be more wrong. Factually they have the entire history of Pro Apps at Apple just plain wrong,” Glencairn writes. “That’s probably because Prince McLean isn’t exactly well known in the professional video communities and because that history is only known by those who where paying attention at the time. (And also, Apple have definitely encouraged the inaccurate version of the Pro Apps history mistakenly quoted at Apple Insider.)”
Glencairn writes, “More on that in a minute. Aside from the factual errors in the history, I think they have had some data from an insider that they’ve totally misinterpreted and the true interpretation is incredibly positive for Final Cut Pro… Let me go out on a limb and say that it much more likely means that Final Cut Pro is getting a very thorough rewrite. Not just a 64 bit/Cocoa rewrite (and hopefully take advantage of modern OS X features) but a complete rethink.”
Full article here.
Just don’t ruin it like you did iMovie.
Steve Jobs replied to an email someone wrote time him asking for him to comment on the story.
He simply replied, “You shouldn’t believe everything you read.”
Appleinsider also leaked details of Final Cut Extreme. The world still waits…
“You shouldn’t believe everything you read.”
Don’t believe the hype
The only thing FCS needs is the ability to author Blu Ray discs with DVDSP.
They didn’t ruin iMovie.
Not for everyone, anyway. Someone like me, who is accustomed to FCP, appreciates software like iMovie for quick & dirty work, in the same manner that TextEdit is very useful for writing and abrogates the need to fire up Word just to make some notes.
Insider took a seed of truth and grew a story.
Frank “too cool for school” Glencairn worries Apple will marginalize his talent.
Frank is right though, Apple is giving the Pro Apps a complete makeover, including the teams that will deliver what will be the life force for its intermediate software packages. An alignment of all their audio/video editing packages, if you will.
In any case, this doesn’t bode well for those who lack real creativity or imagination, or an education in the fundamentals of film production, because just like Adobe has done with Photoshop, Apple will make it easy for almost anyone to produce professional-looking work using Menus, Filters, and Plug-ins.
The nature of the work is becoming more academic, than creative and if I didn’t know better, I’d swear this worries Glencairn more than anything else. Why else was he so quick to jump on this story?
I agree completely with G4Dualie. I use iMovie for simple, quick and easy tasks and leave FCP for the heavy lifting. iMovie is also less of a space hog than the full-blown Final Cut Studio, so using that on my laptop is more convenient; however, having the right tool for the right job is always good. The way Apple does things, I wouldn’t be surprised to find that this is really about infusing iMovie with some advanced features found in FCP. Also, they discontinued LiveType in Final Cut Studio 3. While its default animations quickly became cliched and overused within the industry, it might make for a good addition to iMovie. Just sayin’…
I know many pros who edit quite easily with FCP on a Macbook Pro. It runs fine. For heavy lifting, a MacPro with a RAID is a must. Let’s try to keep the right perspective between pro and consumer. Pros need the tools that FCP provides. If Apple were the dumb FCP down to the Prosumer level, they would lose a lot of their pro-level users. I can’t see any reason they would do that.
Add extra features to iMovie instead, a re-work FCP to make it easier for Pros to use and learn.
@G4Dualie
“… this doesn’t bode well for those who lack real creativity or imagination, or an education in the fundamentals of film production, because just like Adobe has done with Photoshop, Apple will make it easy for almost anyone to produce professional-looking work using Menus, Filters, and Plug-ins. …”
I must disagree.
Everyone has access to pencils, pens, and paper, but there are still very few who can write well.
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