“Apple Inc.’s iPhone has cracked the Japanese market, quickly becoming the best-selling smartphone here and challenging the long-held notion that this country’s large cellphone market is hostile to foreign brands,” Daisuke Wakabayashi reports for The Wall Street Journal.
“Overseas cellphone makers have almost no presence in Japan even though it is one of the world’s biggest mobile-phone markets, with 110 million subscribers. Finland’s Nokia Corp., the world’s largest handset maker, has all but pulled out of Japan, while South Korea’s Samsung Electronics Co. and Blackberry maker Research In Motion Ltd., of Canada, have been unable to gain a significant share,” Wakabayashi reports.
“The iPhone sold 1.7 million units in Japan, or 72% of all smartphones sold, in the fiscal year ended March 31, and its popularity has pushed the smartphone segment to double in size from a year earlier, according to Tokyo-based MM Research Institute Ltd.,” Wakabayashi reports. “While the overall handset market in Japan is essentially flat, Apple, based in Cupertino, Calif., said iPhone sales in Japan nearly tripled in the latest quarter.”
Wakabayashi reports, “The iPhone’s success is starting to change the landscape of Japan’s market by lifting the fortunes of its exclusive Japanese supplier Softbank Corp., which has added new subscribers at nearly three times the pace of market leader NTT DoCoMo Inc. and KDDI Corp. since the iPhone was released here in 2008.”
Full article here.
[Attribution: Fortune. Thanks to MacDailyNews Reader “jax44” for the heads up.]