Jobs: This year’s WWDC mainly about iPhone, maybe next year will be about Mac; no hidden meaning

invisibleSHIELD case for iPad“This year’s WWDC is undeniably iPhone heavy, a fact evidenced by the relatively few number of Mac sessions along with Apple’s decision to do away with the Apple Design Awards for Mac apps,” Edible Apple reports. “So what does this all mean? Is Apple’s focus on the Mac waning?”

Edible Apple reports that Matthias Gansrigler, the developer of Flickery, “decided to email Apple CEO Steve Jobs to see what was up.”

Jobs responded:
We are focusing primarily (though not exclusively) on iPhone OS this year. Maybe next year we will focus primarily on the Mac. Just the normal cycle of things. No hidden meaning here. – Steve Jobs, Apple CEO

Full article here.


  1. @MadMAc

    I agree in principle. Desktops are now turning into syncing hubs for our increasingly mobile, computing existence. I still love my MBP hooked up to an external monitor (a poor man’s docking station), but when it fails to meet my expectations, I will need to decide between current setup, or grab a desktop (or whatever they are in those future days) with a future iPad (ChrissyOne has triple-dig dared me to get one—etiquette breaker).

    But lighter, lower energy consumption, and more cloud services make things point in only one direction.

    And then Apple will reveal the….iAnvil for your desktop. Oooh, I gotta have that in 2020.

  2. I’m still hearing “now ready for Snow Leopard.” Apple can’t win- it gets critiqued for too many OS upgrades, Windows gets critiqued for too few, everyone complains about compatibility, and like jealous siblings, Mac users feel abandoned for iPhone.

    As a topping, they bring politics into it. Whine, whine, bash, bash.

    Of course Apple has to concentrate on the mobile market- that’s where all the action is. Windows is a slow-moving target, while Android is is breathing down Apple’s neck.

  3. iphone and ipad development requries xcode and a mac so it is all about mac even though it is not billed as such
    plus, no real new mac stuff since snow leopard, we’re all still trying to get our heads around corecentral etc.
    my 2 cents, bank on it

  4. Yeah, and the sky is falling too.
    Look, either you can see it or you can’t. I bought my first Mac in 1985. This is a mature platform, a mature technology, a mature product. The future of “computers” is the iPhone, iPod Touch, iPad, and in a not so distant time some kind of wearable device that is no bigger than the current iPod Shuffle. This is where the action is; it’s not on a mature platform that is 26 years old.
    Quit yer bitchin

  5. the desktop OS X is mature. and most of the software written for it is also mature. there will always be some technical advances and UI tweaks each year to take advantage of, but no more big changes. you don’t really need a WWDC for that.

    the mobile OS Xi for iPhone et al, on the other hand, is in its still-early breakthrough phase with important and complex new capabilities being added every year. you definitely do need a WWDC to keep up with this.

    so yes, you could say “this is the normal cycle of things” although that doesn’t fully capture the above.

    and next year? no Steve, not the Mac. but Apple may very well get serious about “the cloud” at last. i think a lot has been waiting for the big server farm in North Carolina to go on line this year. iTunes, MobileMe, and ? could be dramatically enhanced. and the mobile OS Xi “revolution” won’t be over yet either.

  6. It is ridiculous to suggest that Macs are on the way out. They are a growing product line (units sales and market share) and Apple will continue to expand this market. Mac developers are probably happy that a new OS is not round the corner since it makes it easier for them to develop and support their products.

    The mobile unit is expanding even faster and as many people have said, the OS is a lot less mature. Developers do not mind the changes because Apple are adding more features that they are crying out for.

    It’s a win-win situation – Mac OS is mature and stable and the platform is growing significantly. Mobile OS is evolving and this is allowing developers to add more functionality into their apps.

    Good time to be an Apple shareholder.

  7. For the first 20 years of the home computer market the dream was to be able to run a real OS (Unix). The hardware couldn’t support it at costs the consumer could afford, so “toy” OS’s were developed, among them DOS/Windows, Apple OS, CP/M, etc.

    In 2003 the dream was realized. Unix (OS X) appeared on home computers. The last 7 years have seen that dream fine tuned and it is now mature. The sole remaining “toy” OS maker, Microsoft has yet to admit defeat and obsolescence. They have not even begun the 5 year process to start over with a Unix base. That means Apple has a 10 year lead in OS design and marketing. It’s doubtful that if Microsoft started down that road now they could recover in time. With Ballmer at the helm it will never happen. Microsoft is dead. It’s only a matter of how long the corpse takes to rot.

    In light of that, why push desktop OS development? Why not push mobile development, where there is still some competition? Here’s a dirty little secret: Apple’s mobile OS *IS* OS X. Unix is a modular OS. You can include modules you need for a given purpose, and leave others out. You can develop new ones and add them in. That means that development of Apple’s mobile OS *IS* development of OS X.

    “One OS to rule them all…”

  8. People read too much into things. Steve knows Apple just about went into oblivion because it blew a ten year lead with the Mac and he’s not someone who often makes a mistake twice. He’s determined not to let competitors catch up this time, especially since this time he’s dealing with multiple and very well financed competitors in the mobile os arena, not just one. The Mac is in great shape right now and only has one real competitor – an easier battle to wage I would think. (And no, Google doesn’t count, their OS is really mostly a mobile/cloud OS, not a desktop OS, nor do I think they have any interest in it being one.) Mobile OSs are the future though to a large extent and Apple simply cannot afford to be complacent again and Steve knows it.

    But you need the right tool for the right task, and that’s what Apple has created and with very little overlap between segments. I’m not going to haul my Macbook around just to do email, but at the same time I’m not going to edit videos on an iPhone or iPad anytime real soon. Morever, I don’t want one truly powerful enough to edit large videos because the battery life would suck and it would weigh 3+ pounds. Again, the right tool for the right job.

    There will undoubtedly be some convergence, but there will always be a need for both since there will always be some sacrifice for power and battery in a mobile device of any kind. I’ve been hearing the desktop/laptop (not to mention the Mac itself) is going to disappear for twenty+ years. I’ll believe it when I see it.

    And finally, most people are simply missing the big picture. The two platforms are essentially one and the same (OS X) and indeed grow and thrive symbiotically. Do you know how many people bought Macs because they initially loved their ipods first?? How many more Macs are being sold every day because people are now falling in love with their iphone and ipads?

    The entire ecosystem (macs, ipads/iphones/itunes store/apps,etc.,etc.) is the true Apple magic.

    The sum of the parts is indeed truly greater than the whole. The success of one does not mean the failure of another.

  9. “The sum of the parts is indeed truly greater than the hole.” .. would have been a more interesting typo. (We know what you meant ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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