Jobs: This year’s WWDC mainly about iPhone, maybe next year will be about Mac; no hidden meaning

invisibleSHIELD case for iPad“This year’s WWDC is undeniably iPhone heavy, a fact evidenced by the relatively few number of Mac sessions along with Apple’s decision to do away with the Apple Design Awards for Mac apps,” Edible Apple reports. “So what does this all mean? Is Apple’s focus on the Mac waning?”

Edible Apple reports that Matthias Gansrigler, the developer of Flickery, “decided to email Apple CEO Steve Jobs to see what was up.”

Jobs responded:
We are focusing primarily (though not exclusively) on iPhone OS this year. Maybe next year we will focus primarily on the Mac. Just the normal cycle of things. No hidden meaning here. – Steve Jobs, Apple CEO

Full article here.


  1. I mean, seriously, what more do we need out of 10.6 right now? I’d rather see them focus on the iPhone/iPad for a while and then have them transfer over some of the tech back to the Mac……

  2. The “hidden meaning” is that Apple is confident about the momentum, maturity, and continued steady growth of the Mac platform. iPhone OS is still very young and developing into what Apple wants the platform (which just now includes the iPad) to be. Apple under Steve Jobs is consistently focused like a laser.

  3. People need to relax. Apple announced when Snow Leopard was released that it was going to slow the development of Mac OS X, and likely for the reasons stated by ericdana above: what else needs to be added?

    Sure, other cool new features can be added, but unless a new 3D touch interface is being put in, does Apple really need to keep pushing major upgrades out at 18 month intervals? No. In fact, a slower major OS revision schedule will likely keep future upgrades being very polished and bug-free.

    Heck, even a slower Apple OS development schedule is still half of what Microsoft needs, and Apple actually accomplishes something.

  4. I’m sure that development is going forward on 10.7 (insert name of big cat here), but it’s not far enough along to release to developers. In the meantime, iPhone OS 4.0 is going to be huge, not only because of the prospect of new phones that will harness the full power of the system (multitasking and other aspects), but because of applications for the iPad which is just a few months old. Unlike certain other tech companies (Microsoft, Adobe, etc.), Apple is also able to multitask just like the new iPhone OS will.

  5. Actually, I’m kinda looking forward to it.

    I’ve wanted to go to some iPhone sessions for the last few years, but there’s either been a session conflict with a Mac session that I should go to or I’ve had to be down in one of the labs harassing DTS guys (Made some money last year when a DTS guy bet me I couldn’t reproduce a bug that I showed him…)

    Of course, the Mac sessions they’ll leave in will probably be the ones I should go to because they’re not applicable to iPhone OS (kernel extensions, launchd, securityd, whatever they’re planning to replace DirectoryServices with, etc.)

  6. @MadMac

    Just because they clearly see mobile as a growing market for the future, doesn’t mean it’s the ONLY market. There is clearly a space for desktops in the home, and especially in the workplace.

    I couldn’t see doing what I do on a mobile device. Not enough screen space, not powerful enough, not expandable enough etc etc.

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