Apple: Widely-misreported NPD data does not provide complete picture of U.S. smartphone market

invisibleSHIELD case for iPad“Apple Inc. on Tuesday questioned recent data showing smartphones using Google’s Android operating system surpassing iPhone sales in the United States, and said there are no signs that the competition is gaining in the smartphone market,” Gabriel Madway reports for Reuters.

MacDailyNews Take: There’s nothing wrong with NPD’s data per se. The problem stems from idiot reporters and bloggers who can’t read and/or can barely write and/or are too intent on concocting sensational “news” that fails to match reality. Please see our report of the NPD data here: NPD survey: Excluding business sales, RIM has 36%, Android 28%, iPhone 21% in U.S. smartphone share – May 10, 2010

Madway continues, “Apple said the NPD data didn’t provide a complete picture. ‘This is a very limited report on 150,000 U.S. consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide,’ said Apple spokeswoman Natalie Harrison. She said the iPhone far outsells Android on a worldwide basis, and pointed to a report from IDC last week which showed the iPhone with a 16.1 percent global market share, behind No. 2 RIM and No. 1 Nokia Oyj. ‘We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up any time soon,’ Harrison said.”

Apple has sold more than 51 million iPhones since it started selling the device in 2007,” Madway reports.

Full article, under yet another headline that fails to state what is actually being reported (“Apple questions Android smartphone surge”), here.

MacDailyNews Take: Please see the following articles:
IDC: Apple posts strong growth in global smartphone market share as Nokia stays flat, RIM declines – May 07, 2010
comScore: Apple iPhone grabs 25.3% share of U.S. smartphone market – February 09, 2010

You’re coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don’t always rank all that high on the truth meter… Some of the craziest claims can quickly claim traction… All of this is not only putting new pressures on you, it is putting new pressures on our country and on our democracy… We can’t stop these changes, but we can adapt to them. Education can fortify you, as it did earlier generations, to meet the tests of your own time.U.S. President Barack Obama, May 09, 2010

[Thanks to MacDailyNews Readers “Brawndo Drinker” and “Lynn W.” for the heads up.]

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