Bang for the buck: Apple spent less than half of what Microsoft spent for ads in 2009

“Apple, which has a reputation in tech circles of selling more sizzle than steak, actually spends relatively little on advertising for a company its size,” Philip Elmer-DeWitt reports for Fortune.

“The $249 million it shelled out last year is less than half of what Microsoft spent for ads I find nowhere near as effective,” Elmer-DeWitt reports.

Elmer-DeWitt reports, “And as a percentage of revenue, it’s less than half of the expenditures of eBay, whose ads I don’t remember ever seeing.”

Full article here.

[Thanks to MacDailyNews Reader “Dale S.” for the heads up.]


  1. i will believe the tech nerds when they can construct a windows/hardware configuration that i can still use 3 years later like ALL my apple G4, my dual G5, my ibook G4, my airport express and extreme..all them still in use all of them over 5 years old, my G4 is 10 years old and runs leopard. Could you imagine trying to get even windows xp to run on a 10 y/o pc.

    in full disclosure, i did upgrade my g4 processor from a 450mhz to 1.2ghz.

    Apple doesnt need marketing when their products never have to see the inside of some slummy PC specs pusher’s shop, they run for years without a hiccup. That’s the best marketing in the world.

    IT people don’t get that, or openly refuse that reality, because the reality is their job would be essentially non-existent if everyone adopted the Apple model.

  2. Apple products sell themselves. I knew their current level of success was inevitable when I switched almost eight years ago. I watched as one single Mac user, a friend of mine, switched me, then all the other friends in our circle one by one, then most of the relatives on my side of the family. People who get to see and touch Apple products, and watch others they know use them, soon want those products themselves. Others then see the new users using the products and the cycle continues. When a products sells in that manner, sales go up at an accelerated pace, and that’s exactly what’s happened.


  3. along the lines of meyeroff’s comment:

    ad expenditures are not necessarily just mass media. for example most of ebay’s ads are google revenue. based on that a simple comparative bang for the buck is more complex than first imagined. being lowest bang for the buck on this list might be the best position for ebay, if the next effective options (than google) caused their transaction level to drop under water.

  4. The percentage of AOL promotional spending is way down now that Sony is discontinuing the floppy disk. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. I don’t know how Apple does it. I mean, it’s not as if TV, radio,
    newspapers, magazines or blogs ever write about or report on Apple.

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