Bang for the buck: Apple spent less than half of what Microsoft spent for ads in 2009

“Apple, which has a reputation in tech circles of selling more sizzle than steak, actually spends relatively little on advertising for a company its size,” Philip Elmer-DeWitt reports for Fortune.

“The $249 million it shelled out last year is less than half of what Microsoft spent for ads I find nowhere near as effective,” Elmer-DeWitt reports.

Elmer-DeWitt reports, “And as a percentage of revenue, it’s less than half of the expenditures of eBay, whose ads I don’t remember ever seeing.”

Full article here.

[Thanks to MacDailyNews Reader “Dale S.” for the heads up.]

22 Comments

  1. …..”The $249 million it shelled out last year is less than half of what Microsoft spent for ads I find nowhere near as effective,” Elmer-DeWitt reports….”

    Maybe its time for the Evil Empire to dig up a “Mr Whipple” !

  2. The ‘real people’ (or ‘F-list actors’) that MS hires for those My Idea commercials are just horrendous. They don’t come off as real people OR actors. They just betray MS’s usual lack off attention to emotional connection in their marketing.

  3. Not enough articles can be written to drive a stake into the heart of the idiots position that Apple has some kind of marketing voodoo that forces people to buy products they don’t need. People holding that position simply refuse to accept the fact that Apple makes a higher quality product and gets the market clout they deserve because of the quality of those products.

  4. @Chris

    Elmer-Dewitt was expressing the sentiment so he could knock it down. Tech forums are full of that loser crap, where tasteless nerds invent the myth of Apple’s voodoo marketing so that said nerds don’t have to face the superiority of Apple’s product line.

  5. “which has a reputation in tech circles of selling more sizzle than steak”

    Let me correct that for you.

    “which has a reputation in PC IT tech circles of selling more sizzle than steak”

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