All video will be available to Apple iPad via HTML5 by start of fall season

invisibleSHIELD case for iPad“Anthony Soohoo, senior VP and general manager of CBS Interactive, told us that by the start of the fall season it plans to have all the same video available on the Apple iPad that is available on,” Ryan Lawler reports for NewTeeVee.

“Unlike ABC, which built an iPad app to deliver its full-length episodes and promotional clips on the device, CBS decided to focus on delivering video through its website,,” Lawler reports. “Since the Apple tablet doesn’t support Adobe Flash, CBS has created a video site for the iPad through HTML5 instead. It’s still early days, but Soohoo expects CBS to deploy more and more video that is iPad-ready, until it reaches content parity with what’s available on the website through a personal computer.”

Lawler reports, “Noting that Flash has a five-year head start on HTML5, Soohoo believes HTML5 will at some point reach parity in terms of the tools that are available — ‘It’s certainly not completely there yet,’ Soohoo said — but the broadcaster will continue to develop for HTML5 and the iPad.”

Full article here.

MacDailyNews Take: How long until even lazy Adobe ingrate Shantanu Narayen can recognize the trend?

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.

Try Pixelmator's free 30-day trial today!

[Thanks to MacDailyNews Reader “Frank P” for the heads up.]


  1. Love CBS prime time & Late Nite. Hope we’ll be able to watch it all with ads in 720p HD in this planned site. Should launch along side iPhone OS 4 for iPad and HTML 5 Safari for iPhone & Pad. Let’s hope so.

    Except for the reincarnated V, I can’t see anything worth watching on ABC. Tried to get into Happy Town and find it very absurd. Imagine a cop who doesn’t arrest a confessed murderer because they are lifelong friends. Yeah that’ll happen.

  2. Instead of CNBC, ask NBC Universal- the parent of NBC TV, USA, SyFi, Bravo, MSNBC, CNBC, Telemundo and others to switch over to HTML 5. All NBCU interactive is under the same setup. BTW- they also own a major chunk of Hulu.

  3. This makes a lot of sense. Presumably, the HTML5 site/pages will also be accessible to regular PCs and eventually become the “main” site access for video. With Windows standardizing on HTML5/H264 when IE9 is released, this will all move very quickly. CBS’ approach may mean they don’t have to do separate “apps” for every platform but can offer a single access point. That’s what I would try to do, at least initially.

  4. btaylor: you know what Apple is…two words……Jugger Naut

    What you mean a huge, powerful and overwhelming force or institution.

    Juggernaut |ˌdʒʌgənɔːt| Hinduism
    Jagannātha – Hindi via Sanskrit – “Lord of the world”
    the form of Krishna worshiped in Puri, Orissa, where in the annual festival his image is dragged through the streets on a heavy chariot; devotees are said formerly to have thrown themselves under its wheels.

    Or a really big truck.

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