“Anthony Soohoo, senior VP and general manager of CBS Interactive, told us that by the start of the fall season it plans to have all the same video available on the Apple iPad that is available on CBS.com,” Ryan Lawler reports for NewTeeVee.
“Unlike ABC, which built an iPad app to deliver its full-length episodes and promotional clips on the device, CBS decided to focus on delivering video through its website, CBS.com,” Lawler reports. “Since the Apple tablet doesn’t support Adobe Flash, CBS has created a video site for the iPad through HTML5 instead. It’s still early days, but Soohoo expects CBS to deploy more and more video that is iPad-ready, until it reaches content parity with what’s available on the website through a personal computer.”
Lawler reports, “Noting that Flash has a five-year head start on HTML5, Soohoo believes HTML5 will at some point reach parity in terms of the tools that are available — ‘It’s certainly not completely there yet,’ Soohoo said — but the broadcaster will continue to develop for HTML5 and the iPad.”
Full article here.
MacDailyNews Take: How long until even lazy Adobe ingrate Shantanu Narayen can recognize the trend?
Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.
[Thanks to MacDailyNews Reader “Frank P” for the heads up.]