“Siri creates useful software which uses geo-location and the Internet to help users track down locally-placed entertainment and services,” Evans reports. “Don’t neglect Apple’s under-the-radar 2009 purchase of mapping company, Placebase, giving Apple a mapping solution that could become rival to Google Maps, capable of handling more layers of information than rivals Google, Microsoft or Yahoo can handle.”
Evans reports, “The purchase of music streaming service, LaLa.com and Quattro Wireless also illustrate Apple’s mobile vision… {and Quattro Wireless] has already been morphed to become Apple’s premium-priced mobile ad network, iAds.”
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