Apple’s new record: iPad the fastest consumer product ramp to $1 billion

invisibleSHIELD case for iPad“Apple announced on Monday that it has sold more than 1 million iPads since its announcement on January 27,” Carl Howe blogs for The Yankee Group. “I’m counting since January 27 only because pre-orders are included; the reality is the most of those sales and deliveries have been in the last 30 days.”

MacDailyNews Note: iPad pre-orders began on March 12th, not January 27. [Thanks, Steveeee.]

Howe continues, “Assuming that rate continues in May (and because even Apple Stores keep running out of stock that seems likely), we’ll see Apple having sold about 1.5 million units by the end of May. Average sales prices seem to be in the $645 range (16 GByte WiFi and 64GByte 3G units seem to be the top sellers).”

Howe writes, “Do the math, and we discover a quite remarkable number: Apple’s iPad will likely take the crown for the fastest consumer product growth to the $1 billion revenue mark in history, taking less than 120 days from announcement to reach that milestone.”

MacDailyNews Note: Measuring not from the announcement, but from when the product hit the market for pre-orders, Apple actually will accomplish it in just 80 days (from March 12, when iPad pre-orders began, to May 31st, around when Howe estimates they’ll hit the $1 billion milestone).

Full article here.

[Thanks to MacDailyNews Readers “Judge Bork” and “Brawndo Drinker” for the heads up.]


  1. So, will Steve roll out iPad 2.0 as a distraction to the Fourth of July celebrations and stand back as we all line up again to buy some more of his magic?

    His response to early adopters complaining that their gadget is suddenly obsolete and incapable of doing very much beyond net surfing and emailing – “It’s not that big of a deal.”

  2. Dear MDN:

    Will you please fix and/or pay more attention to making sure that your tiny urls in your twitter posts actually link to the corresponding article. I’ve been noticing this for the past month, hoping against hope that somebody will notice and fix this, but alas, this morning there was another one that didn’t go to the article it was supposed to go to. I read a lot of my mac news from the twitter feeds. Every other news organization got this right, please do as well.

    With many thanks,

  3. While Steveeee is correct, so is MDN and so is Howe. If you want to take Howe’s date – which is correct mainly in theory – you get the most conservative date, and the one most likely to be met – and, quite likely, exceeded. Take the MDN date and there’s a chance you’ll miss it. I won’t bother going into the worlds of “pent-up demand” or “unrealistic hype” here … how about I just say the initial sales weekend (which technically includes pre-orders) is likely to be the biggest Apple will see for a while. Though, I expect sales should grow as quickly as supply will allow at least for this calendar year.

  4. Repeating history, I would be surprised – but pleased – if they got the iPad 2.0 out the door that quickly. Still, I’m hoping for sometime in 2010. That new version will offer a few new capabilities and a few “fixes” along with a somewhat lower price. While the added features (mostly from new OS?) are likely to be nice, it’s the discount … 10%? … I’m most interested in. The only new feature I really care about is the Chat-cam, though multi-user would be nice.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.