“AT&T and Apple probably have a quid pro quo in place that has extended the mobile carrier’s exclusive deal with the iPhone in exchange for heavily-discounted data plan pricing for the iPad, an analyst said [yesterday],” Gregg Keizer reports for Computerworld. “‘AT&T had to do something dramatic to get the iPad,’ said Brian Marshall, a Wall Street analyst at BroadPoint AmTech. AT&T’s move was to discount their normal wireless data plans by 50% to iPad customers.”
“As part of the tit-for-tat, AT&T got what it wanted. ‘For that pricing [on the iPad], AT&T was able to negotiate a six-month extension on the iPhone exclusive,’ Marshall said,” Keizer reports.
“Most analysts had expected the AT&T-Apple deal to expire this summer, three years after the two companies first partnered on the iPhone. At one time, Marshall was among those who figured that the expiration meant Verizon, the country’s largest mobile provider, would also sell the iPhone this year,” Keizer reports. “He’s changed his mind. Marshall now believes that Verizon won’t have the iPhone until the first quarter of 2011.”
Full article here.