Murdoch: WSJ iPad app already has 64,000 active users; News Corp. plans iTunes Store competitor

invisibleSHIELD case for iPadStaci D. Kramer reports for paidContent, “One of the numbers Rupert Murdoch seemed to really enjoy tossing out during the News Corp earnings call: more than 64,000 active users for the Wall Street Journal iPad app after its first month. ‘Unlike the Kindle, we keep 100 percent of the revenue from the iPad.'”

Kramer reports, “The WSJ stat provided Murdoch’s segue into a very limited mention of the long-expected News Corp. digital media consortium: ‘We’re in final discussions with a number of publishers, device makers and technology companies. We will soon [3-4 weeks] develop an innovative subscription model to deliver digital content to consumers wherever and whenever they want it.'”

Murdoch also “said it would include entertainment as well as news,” Kramer reports. “A question about whether it would be competing with Apple iTunes stopped him briefly, and drew an admission that it would.”

Full article here.

Electronista reports, “Unlike Amazon’s insistence on a revenue split, the WSJ keeps all of the nearly $18 it costs for a month of reading. The number didn’t explicitly track those who have passed their free trial periods and are paying for the subscription, although the adoption rate is 20 times higher than just 3,200 in the first week.”

Electronista reports, “Murdoch has been one of the staunchest supporters of the iPad as a means of transitioning from print to digital and during the call said it would ‘lead a revolution’ in how users access all kinds of content, not just text.”

Full article here.

[Thanks to MacDailyNews Reader “El Guapo” for the heads up.]


  1. I’m anxious to see what this looks like. It seems mr. Murdoch has gotten the new medium bug that the iPad provides. Not to say that it will succeed necessarily. But competition is a good thing.

  2. Good for Murdoch! Frankly I don’t have much use for the WSJ but at least they know how to monetize their content realistically.
    Personally I’m loving the free news I get from The BBC and Reuters, both of which offer lovely apps. I especially like the stock charts on Reuters, which manage to scale dynamically without Flash. Great stuff!

  3. @ ChrissyOne–

    Fluent News is awesome too.

    I don’t have an iPad, but I use it daily on my iPhone.

    I used to use the AP app, but I have given it up since finding Fluent.

    My biggest reason–it’s just so snappy! 

  4. I love Rupert Murdoch for the capitalist he is. He can certainly build an iTunes competitor but what he will be missing is the killer device that will play this media. They can build an iTunes like store but they can’t build an iPhone or iPad like device that is user friendly and beautiful. Content is one thing but you have to have an equally compelling hardware to go along with it.

  5. @ TheConfuzed1

    Just got the Fluent iPad app. Pretty nice, but needs some design work… Kinda plain, but it’s a nice aggregator.

    SPEAKING OF… Tech Junkie HD is also awesome, as is the NPR app and, if you like photos like I do, theGuardian Eyewitness.

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