Resistance is futile: Why Apple’s Steve Jobs will win this war with Adobe

invisibleSHIELD case for iPad“Apple’s ban on Flash is creating Swiss cheese out of the Internet — there are holes everywhere you look on the Apple browsers installed on the iPad, iPhone and iPod,” Glenn Hall writes for TheStreet.

“I hope everyone will quickly come to accept Steve Jobs’ dominion over the mobile Web so that we can all truly enjoy our Apple experience,” Hall writes. “With a million iPads sold in just a month on the market, it’s clear that the mobile Web user is siding with Jobs.”

“Not even Google has this kind of power,” Hall writes. “Google may shape the way we gather and store information, but Apple is controlling the presentation — and that’s the way to win the hearts and souls of consumers.”

MacDailyNews Take: Actually, we find ourselves using Google less and less the more we use our iPhone and iPad apps. Which is precisely why Google is trying to sell people on their own mobile operating systems (patent litigation will determine just how much of them are actually their own), branded handsets, etc.

Hall continues, “Resistance is futile. Jobs will win this war with Adobe because he’s offering such an incredible user experience that everyone will rebuild their Web sites and create new apps to meet Apple’s standards.”

“Adobe will have to take Jobs’ advice and shift to ‘open’ standards such as HTML5 or its presence on the Web may be just a ‘Flash’ in the pan,” Hall writes. “The way it looks today, it’s Steve Jobs way or you’re off the Internet highway.”

Full article here.

MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.

Try Pixelmator's free 30-day trial today!

[Thanks to MacDailyNews Reader “Dominick P.” for the heads up.]


  1. It’s amazing how fast the shift from “iPhones can’t do Flash. What a bunch of crap!” to “Adobe won’t kill Flash and build HTML5 tools. What a bunch of crap!”.

    I know there are a lot Flash defenders, but it is amazing how many voices are chiming in with Apple and Steve Jobs.

  2. I use to prevent flash ads or videos to popup without my permission. GOD it saves on battery and fan power. I recommend anyone who wants to control access on your mac get this plugin.

    WOW flash is so ungreen. Open Activity Monitor with in Mac OS X and showcase floating point CPU usage. Now watch a flash video. It nearly peaks, the computer runs hotter and the fan kicks in. FLASH is garbage.

  3. Adobe likes to trot out user numbers. However, the vast majority of internet users do not even realize they are using flash. On the opposite end of the spectrum, you have Apple’s fanatically-devoted user-base.

    This is the most uneven fight for the hearts and minds of consumers in corporate history.

    Adobe’s willingness to enter into a public fight with at Apple is quite possible the stupidest corporate decision of all time by a wide margin.

  4. Adobe can keep Flash and people can continue to use it as much as they would like. But understand it will be reserved for the desktop browsers and some mobile browsers just not on the iPhone, iPod, and iPads. Adobe can continue to do business as usual and turn a blind eye to those folks, as it sounds like they are going to do, or adapt to the new “mobile web”…..or not.

    The choice is theirs.

  5. Thomas
    And just what huge business do you run, genius? Do you really think you are smarter than Steve? You got 41 bil in the bank? What are your credentials for such expertise, pray tell.

  6. I don’t care for the Apple and Borg analogy. Apple is creative. The Borg are imitative. Who cares you say? I care, because as Apple becomes a big company instead of a scrappy, small computer company, it doesn’t do Apple any good for people to start referring to it as an all powerful, monolithic company such as other companies like IBM and Microsoft who had their time in the sun and then diminished. Apple is becoming key to several markets, but their company culture is not abusive as a Microsoft or arrogant as an IBM. Apple might be trying to change the world of electronic devices, but they are not trying to dominate/conquer the world as the “resistance is futile” heading implies. Apple is a company of engineers. They delight in inventing things. Steve Jobs still is an “idea man” with a desire to “change the world.” He’s a creative person, an inventor. Please don’t hang the “resistance is futile” phase on Apple. That phase is descriptive of other entities who imitate and seek to dominate. That’s not Apple.

  7. What is interesting about Adobe’s fight for Flash is that their responses have basically mirrored a 6 year old who didn’t get his way. Nothing has been rational. “We’re not going to develop Flash tools for Mac anymore!” Uh, OK, I think that’s what Steve wants.

    Adobe has blown a huge opportunity to work with Apple and basically corner the market with tools to create HTML5 tools for developers that would be completely compatible with iPhone OS. Instead, Adobe pulled in like a turtle into its shell and threw some weak insults out from under the shell.

    Utterly a PR disaster for Adobe. No one has any sympathy for them now, and Adobe has been exposed as a giant sloth rather than a developer which creates tools for its users and keeps up with changes in the tech industry.

  8. MDN, When are you going to talk with Pixelmator and get us MDN users a Coupon code in exchange for your free advertising. Hell if enough people used an MDN coupon code they might even pay you a little bit to advertise for them. It’s how empires are built after all.

  9. @Demon,

    Why do you assume the advertising for Pixelmator is free? Personally, I’d assume MDN is getting a cut of every referral that results in a sale.

    A group buy or coupon code or something is a great idea, though.

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