“But that sigh was quickly followed by a raised eyebrow of curiosity as they noticed that Apple had dropped the Mac software category from its long-running Apple Design Awards,” Moren reports. “Instead, the awards will cover only iPhone and iPad applications available on the App Store.”
Moren reports, “While ADAs are handed out every year at WWDC, the list of categories change to take into account Apple’s latest technologies… But while iPhone and iPad apps are clearly the topic of the moment in 2010, it would also have been the first year for showing off apps that take advantage of features in the latest version of Mac OS X, Snow Leopard, which debuted last August.”
“The ADAs aren’t the only place that the Mac seems to have gotten short shrift,” Moren reports. “Apple’s dubbed WWDC 2010 ‘the center of the app universe’ and the list of sessions reference ‘how to harness the revolutionary technologies in iPhone OS.'”
Moren reports, “[However] Mac OS X isn’t wholly absent from the 2010 proceedings. There are several WWDC sessions that deal specifically with the Mac, such as ‘I/O Kit Device Drivers for Mac OS X,’ and ‘OpenGL for Mac OS X,’ and several of the other session descriptions put the Mac on even footing with the iPhone OS. And of course, since the Mac and iPhone operating systems share an underlying foundation, many of the sessions apply to both platforms.”
Full article here.
[Thanks to MacDailyNews Reader “Another Irish Dude” for the heads up.]
@ploogman
Not any more. The in the fourth quarter of 2009, the iPhone and the Mac brought in about $6 billion each. But if you add iTunes to the iPhone side, the iPhone brought in a $billion more.
http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4
@artist
The reference to “Knife the Mac” is to Microsoft’s Christopher Phillips who famously told QuickTime manager Peter Hoddie, “we want you to knife the baby.”
Not political
Apple Discontinues the Mac!
The Mac is Dead
Now Discontinued Macs Failed to Capture Enough Market Share
Mac Goes The Way of Flash
I’m sure there’s a coming headline there. Should I buy a new MBPro? Or not? Will it have three years of renewable life? Or will I be running SL on it for the next five years? As Apple boosts features and power on the iPad, the Mac may indeed go away… and sooner rather than later. A BIG mistake if they do that. But why give our Mac short shrift as SJ’s doing?
It’s such an easy thing to give out an ADA award! Why stop that? Maybe it’s a printing error?
Worry…worry…worry…
Artist
what an odd picture you have painted….
All this speculation is silly. It was Steve Jobs himself – repeat SJ himself – who announced that Apple is now a mobile device company. NOT a computer company – a mobile device company! Can’t you hear. It’s not that big of a deal.
Get over it. If you need to create something, you’ve got until your MacPro fries to get it done. Then, hello Mr. Ballmer, please try your best to make your shit stink less.
It’s the World Wide Developer’s Conference. Not the World Wide Mac Developer’s Conference
I don’t have a problem with devoting resources to the idevices, but at this rate it’s going to take Apple like 8 years for a significant Mac OS X update, (10.6 was nice but the pricing indicates it is not significant) seriously is Apple turning into Microsoft? How much longer will I have to wait for a new iLife addition that utilizes grand central? This is a joke, HR needs to start hiring some people, so Apple can innovate all of there business consistently, not parts of it. MDN where is your take?
Expect the Mac to around for a rather long time. It outright ‘owns’ many of the creative arts industries – from film to recording (yes, even with ‘Pro Tools’ being available on Windows – even as more should, perhaps, have a good look at Logic 9).
But more significantly, there’s a really nice profit margin in the specialized boutique sector. As photographer, Ken Rockwell, correctly once pointed out: Mac actually owns more of the computer market than both Mercedes and BMW own the automotive market … combined.
Long live Mac.
seriously. if the mac dies – that leaves only CONTROLLED hardware left. Apple is gonna be shafted by governments for anti trust. I think the EU could take Apple for $20b.
And if consolidation is in the future – lollers even more – Apple now has a “remote kill” on your desktop too.
Where’s George Orwell when you need him?
I think this whole speculation about Mac dying is premature. After all, right after Apple launched the iPad, they announced updates to the MacBook Pro line. Certainly they still have _some_ interest in traditional computing, or they wouldn’t have made that move. Is it as big as the iPhone and the iPad? No. Is it generating all the excitement of the iPad? No. But I still want a new MacBook Pro for the DAW and soft synth stuff that the iPad and iPhone can’t do, and I think Apple realizes that. I don’t need 10.7 to be released tomorrow, but I and many other people need Mac OS X to continue, and Apple knows that.
That being said, I do think it’s odd that the Mac development category was discontinued from the WWDC awards. Did Mac development really take a hiatus for the year in favor of iPhone development? I still saw updates to Finale and Digital Performer in the last year. Native Instruments is releasing updates to their software.
Mac OS X still lives – don’t declare it dead yet! 😀
This has nothing to do with “Apple leaving Mac behind”!
The crews for the Main Mac apps are internal matter, totally the opposite of all the quantitativ business of having tones of online apps.
Practically all iApps are useless when working on a Mac.
With what am I going to sync my iDevices if they drop the Mac? Windows? Or will they remove the ability to rip our own CD’s and put them on the iDevices?
MW: doubt