Mac sales propel Apple retail store sales in Q1 2010, even before new MacBooks Pros arrived

Apple Online Store“Apple’s same-store sales rose 8 percent in the March quarter of 2010, propelled by a 22.3 percent year-over-year increase in Mac sales, even though a MacBook Pro refresh did not arrive during the three-month period,” Neil Hughes reports for AppleInsider.

“Needham & Company analyst Charlie Wolf issued a note to investors Wednesday morning highlighting the performance of Apple’s retail stores,” Hughes reports. “Wolf noted that the same-store Mac unit sales increase in the March quarter compared to a 19.8 percent year-over-year gain in December, and a 21.9 percent decline in the same period a year ago.”

“In addition, same-store non-Mac revenues at Apple’s retail locations grew 1.2 percent during Apple’s second fiscal quarter of 2010, propelled by the strong iPad launch. That year-over-year increase represented the first growth in six quarters,” Hughes reports. “‘One of Apple’s initial reasons for opening Apple Stores was to spotlight the Mac, which had virtually no retail visibility,’ Wolf wrote. ‘With an installed base that has doubled in the last five years, the Mac is going mainstream with many consumer electronic chains now selling the Mac both here and abroad.'”

Full article here.


  1. I don’t know that I would read too much into this. With any other company I would cheer them on and say that is an excellent product with an excellent future… But this is Apple we are talking about, SJs is crazy sometimes. Crazy like a fox, maybe, but crazy never the less.

    Check out the announcement for WWDC. Mac OSX gets barely a mention. No 10.7 news this year. There will be no awards given to OSX developers this year. It’s all iPhone/iPad this year. The iPad was billed as a filler between the iPhone and Macbook, but don’t make any mistake about it, the iPad is going to soon replace the Macbook and Apple is going to slowly let Mac OSX die.

  2. @Dallasm,

    iPhone OS is based on Mac OS X. What is actually happening is that as Apple learns to strip the OS for use on small memory devices like the iPad and iPhone by making code more efficient, Mac OS X benefits by having those ideas back ported. The iPad is for consumers of media. The Mac desktops and notebooks are for creators of media. Steve Jobs even hinted that there are big things coming in Final Cut. When was the last time that silence about products from Apple meant that nothing was happening with them?

  3. Uhhhhh…with the investment Apple has put into high-end media projects like Logic Pro, Aperture, and the like (none of which will be found on the iPad), they’re not going to “let Mac OS die”. More likely OS 10.7 isn’t far enough along to be released to developers and so rather than talk about software that’s as full of bugs as a Microsoft product, they’re focusing on the newest product.

    Some of the folks around here remind me of those who predicted the death of the Mac when the focus was on the iPod, and later the iPhone…heck, they’re probably the same people.

  4. “When was the last time that silence about products from Apple meant that nothing was happening with them?”
    AppleTV? iPod Hi-Fi?

    Seriously, this was my fear when I watched the iPad announcement. Apple doesn’t make that much money off of Final Cut or Pro Logic. The only reason Apple even keeps them around at all is to make sure that there is software supporting their Mac. SJ knows what it’s like to have to beg developers like Adobe and MS to support Apple’s products. This is why they made iTunes and the iPod in the first place -to make sure that digital music would be available for the Mac.

    We don’t live in that world anymore. Today it’s Google and MS begging developers to create software for their products. Apple had to keep OSX open to court developers, but that legacy is not something they want to continue. SJ wants closed systems that he has 100% control over.

    Its obvious where their priorities are.

  5. “Apple ditching Mac OS X would be like Microsoft open sourcing the entire MS Office suite.”

    Uh, no. That doesn’t make any sense at all. If anything, it would be like Microsoft Cancelling Office completely in exchange for something they cam make far more money on like a web based Office Suite. (See MS Office Online.)

    Apple ditching Mac OSX would be like Apple cancelling their most popular iPod in 2005.
    (see iPod Mini.)

  6. @Dallasm

    You, my friend, are 100% correct. The deniers who frequent MDN get very exercised when anyone reminds them of what SJ, the lord himself, said: Apple is a mobile device company…

    That leaves exactly zero question about the future – it’s all pads, phones and pods. The Mac and its OS are history.

    Attn. MDN! We demand that you iCal this thread and schedule it for reposting in 36 months.

  7. @jax44

    My point is that everyone new the refresh would produce nothing noticeable to the average customer – how did they know this? Well, for one thing, Apple didn’t promote the upcoming refresh at all, only MDN covered it’s arrival, and there was no advance publicity such as faking one being stolen and revealing it prematurely on a renegade web site.

    btw, as little as it was – it’s pretty close to the end of the line for MBPs. Only thing that would keep it alive would be that people would come to their senses and realize that the iPad is not a computer and, if they want a computer, they will have to demand that Apple keep making them.

  8. @ Dallasm,

    “Apple ditching Mac OSX would be like Apple cancelling their most popular iPod in 2005.(see iPod Mini.)”

    Apple didn’t ditch the most popular iPod in 2005, they replaced it with something better, you idiot.

    If Mac OS X is replaced by something better, there will be no complaints. Now, is it still Mac OS X if it is still Unix based and only the User Interface is upgraded or replaced? I think you’ll find that it is. Mac OS X is improved from 10.5 to 10.6 but it’s still Mac OS X. They are working on 10.7 right now.

    WTF? If it has a touch interface it’ll still be Mac OS X.

  9. @ The asshole aka Einstein,

    Apple went from command line to GUI. They went from desktop to laptop. They were the first to market in both cases. That is, they were first to concentrate on GUI and laptop but they still use/make command line and desktop.

    If tablet and touch are the next big change, Apple will lead the way again but GUI, command line, laptop and desktop will not be ignored. If there is still adequate demand, Apple will still own the profitable, high end.

    Go back to Paul Thurrott’s SuperSite for Windows where you belong.

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