WWDC 2010: Apple Worldwide Developers Conference to be held June 7-11 in San Francisco

Apple today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 7 through June 11 at San Francisco’s Moscone West. The five-day conference includes the first ever iPad development sessions and hands-on working labs for iPhone OS 4, as well as Mac OS X core technology labs.

“This year’s WWDC offers developers in-depth sessions and hands-on working labs to learn more about iPhone OS 4, the world’s most advanced mobile operating system,” said Scott Forstall, Apple’s senior vice president of iPhone Software, in the press release. “WWDC provides a unique opportunity for developers to work side-by-side with Apple engineers and interface designers to make their iPhone and iPad apps even better.”

WWDC 2010 is focused on providing advanced content for skilled developers across five key technology tracks: Application Frameworks; Internet & Web; Graphics & Media; Developer Tools; and Core OS. Apple engineers will deliver over 100 solutions-oriented technical sessions and labs. WWDC 2010 gives an incredibly diverse community the opportunity to connect with thousands of fellow iPhone, iPad and Mac developers from around the world.

Sessions offered in support of the five technology tracks include:

Application Frameworks: Implementing Local and Push Notifications; Future Proofing Your App; Understanding Foundation; What’s New in Foundation for iPhone OS 4; Advanced Cocoa Text Tips and Tricks; API Design for Cocoa and Cocoa Touch; Advanced Gesture Recognition; Integrating Ads with iAd; Building a Server-driven Personalized User Experience; Using Core Location in iPhone OS 4; and Calendar Integration with Event Kit.

Core OS: Network Apps for iPhone OS; Core OS Networking; Creating Secure Apps; Developing Apps that Work with iPhone OS Accessories; I/O Kit Device Drivers for Mac OS X; and Simplifying Networking Using Bonjour.

Developer Tools: Developer Tools Overview; Designing Apps with Interface Builder; Working Effectively with Objective-C on iPhone OS; Mastering Core Data; Advanced Objective-C and Garbage Collection Techniques; Advanced Performance Analysis with Instruments; Mastering Xcode for iPhone Development; and Adopting Multitasking on iPhone OS.

Graphics & Media: OpenGL ES Tuning & Optimization; OpenGL ES Shading & Advanced Rendering; OpenGL ES Overview for iPhone OS; OpenGL for Mac OS X; Game Design and Development for iPhone OS; Introduction to Game Center; Setting Up Games on Game Center; Game Center Techniques; Core Animation in Practice; Discovering AV Foundation; Editing Media with AV Foundation; and Advances in HTTP Live Streaming.

• Internet & Web: Delivering Audio and Video Using Web Standards; Getting the Most Out of Safari Integrated Developer Tools; Using HTML5 Local Data Storage; Adding Touch and Gesture Detection to Webpages on iPhone OS; and Creating Info Graphics with Standard Web Technologies.

Additionally, there will be five iPad and five iPhone Apple Design Award winners announced at WWDC 2010. There is no requirement to enter and winners will be selected from the App Store based on criteria that includes design, technical excellence, innovation, quality, technology adoption and performance.

Visit the Apple Worldwide Developers Conference 2010 website for registration and more details at developer.apple.com/wwdc.

Source: Apple Inc.


  1. We are starting to see the future. Mac OS X takes a back seat. Soon it’s going to become the ugly child to whom its parents give no attention.

    If it isn’t mobile Cupertino couldn’t care less. Sad.

  2. “five key technology tracks: Application Frameworks; Internet & Web; Graphics & Media; Developer Tools; and Core OS”

    Those five areas seem to me to apply to both Mobile OS X and Mac OS X. That’s the whole beauty of OS X, it’s scalable.

  3. Let’s face it, 10.7 is at least a year out (probably September/October 2011). It’s public knowledge that many engineering resources have been moved from 10.7 to iPhone OS 4 (which hopefully gets renamed at WWDC) to combat Android.

    Apple is conceding that it “lost” the desktop/laptop battle (if you consider the vast majority of the premium market as losing). Steve will not lose the mobile market so there is a huge push to get iPhone OS 4 out the door.

    What I hope will happen is that OS X becomes a “developer preview” for new OS technologies that are slowly merged downstream into the iPhone OS (for gods sake, change the name steve). That way, Apple can continue to innovate on the desktop with crazy new technologies and if they break or aren’t exactly mature, well that’s OK because conventional OSs can do that.

    When those technologies are ready for prime time on a platform that bugs are less tolerable, they can be integrated into the iPhone OS.

    Win/win if you ask me. Does Apple look at it this way? Your guess is as good as mine.

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