“Apple’s stores may be shrines to the tech giant’s minimalist aesthetic but they are also a key weapon in its battle with Microsoft, according to an analyst,” James Rogers reports for TheStreet.
“The stores, which are popping up around the globe, have already lured masses of Windows users onto the booming Mac platform, Needham & Company analyst Charlie Wolf says, and continue to play a pivotal role in the clash of the two tech heavyweights,” Rogers reports. “‘[The Apple Stores] have become a magnet in attracting Windows users to the Mac platform,’ explained Wolf, in a note released on Wednesday. Windows users purchased half of the 606,000 Macs sold in the stores during the March quarter, he added.”
Rogers reports, “Needham estimates that, since 2004, more than 18 million Windows users have switched to a Mac.”
Full article here.
[Thanks to MacDailyNews Reader “JES42” for the heads up.]