“Industry pundit John Dvorak asks What happened to Microsoft? in a new commentary for MarketWatch. I have to sort of wonder if the question is rhetorical, because Microsoft is doing what they’re doing on purpose, to their detriment. The problem for Microsoft, of course, is that it’s strategy is flawed,” Paul Thurrott writes for Paul Thurrott’s SuperSite for Windows.
Microsoft “is now copying the Windows 7 to-market strategy across the board,” Thurrott writes. “That is, they’re not communicating anything about a product until the feature set is written in stone. So we hear nothing about things like Windows Live, Windows Phone, Kin, whatever, until it’s very close to release, too close for the company to have to scale back its plans and be embarrassed by feature cuts, as it was repeatedly with Windows Vista.”
“I know that, internally at Microsoft, many people do not agree with the direction the company is going. And all you have to do is read the tech press and, heck, the mainstream press, to see who’s getting all the press these days,” Thurrott writes. “It ain’t you, Microsoft. And that is indeed bad news.”
“And if you’re looking to copy Apple’s success–and you are–then at least do it right. It’s not about the products at all,” Thurrott writes. “What Apple does right is marketing. It’s form over function, plain and simple. How else could the world be so excited over an unnecessary over-sized iPod touch? Because it’s from Apple, that’s how. And the press markets it for them, and makes people believe that this is somehow a big deal. It’s a self-replicating back-patting, buddy system, plain and simple.”
“And you’re not part of the circle, Microsoft,” Thurrott writes. “How else can you explain the ginormous Windows 7 sales that get no attention, and certainly no love from Wall Street? You’ve sold over 100 million licenses of this thing in record time and all anyone can talk about are lost iPhones and the iPad. I mean, give me a break.”
Full article here.
MacDailyNews Take: Do you think that Thurrott really believes that Apple’s many product successes are all about the marketing? That Apple’s vastly successful products are all about form over function? If so, the guy is lying to himself, not to mention vastly overestimating the power of marketing. iPad sells itself much easier and more quickly than any TV commercial or print ad by simply being placed into people’s hands. It’s then that people really want an iPad. It’s then that people realize that the machine is more than “an unnecessary over-sized iPod touch” and that anyone writing such drivel is clearly an idiot or an Apple hater (as anyone who’s heavily invested in Windows-centric websites would certainly be likely to be if they value their future income prospects).
Windows 7? Is he kidding? Nobody who’s even remotely with it gives a rat’s ass about Windows. And Wall Street rewards companies who have futures, Paul, not derivative, sloppy dinosaurs like Microsoft.
What Paul really ought to do is hurry up and start selling advance tickets to a live webcast of himself for the day when Apple passes Microsoft in total market value, so we can watch his face turn beet red and then his head pop off like a dandelion.