“Yet Jobs calls the iPad the most important product he has ever worked on,” Bajarin reports. “I’ve been pondering this statement since the Apple CEO first proclaimed it upon the launch of the device in late January.”
Bajarin writes, “Jobs clearly believes that there is something ‘magical’ about the iPad. To understand his thinking, one has to realize that Jobs doesn’t think like a techie. He doesn’t concern himself with speeds and feeds. Jobs focuses on the ways in which people use technology. He is also interested in how the finished product looks and feels and how it becomes a part of a person’s lifestyle.”
Full article here.
Steve Jobs thinks it’s the most important product, because it’s the latest produce he’s worked on.
@Big Als MBP aka MDN
I don’t have anything Windows. I’m just mystified at the obsession with Steve Jobs. He’s the greatest marketer of our time and his products are really cool.
But, he is not – let me repeat – not in control of my life or any aspect of it and he never will be.
@Hg Wells
“a new way of living life”? What the hell are you talking about?
@ krquet
The “We are not amused” was thrown in in a joking way because that’s the typical annoyed Brittish Queen quote said in most cartoons or movies when she doesn’t like something, using the Royal “We.” Actually, meaning just herself, no we involved. Just thought it fit well with No Questions using the word “us” not liking stuff.
What Jobs seems to understand about consumers is the fact that most of the time we’re on our computers, we’re consuming information, not creating it.
Yeah, well I’d like to program it – just for fun. Can I do that? Is there an easy way to do it, that comes with the I-pad?
If you watch Triumph of the nerds, you’ll see Steve Jobs say how HE enjoyed doing that. So now, computers are sold without being able to do that. I want what Steve Jobs said he enjoyed.
As far as “No Questions”, I had fun reading that, but let me say “if you don’t want to act like sheep then speak out, and say what it is you WANT”
Anyone remenber at one point Apple wanted to put out a computer with a slow-ass modum—people SPOKE UP, and Apple put the faster one in.
Irrespective of what Steve Jobs thinks, Steve does not control the way the human eye works. A certain percentage of people’s eyes suffer massive eye strain from glossy screens. If Steve says glossy screens are great — that doesn’t change the physiological reaction of a percentage of the population to glossy reflections. There are 1,000+ petitions (and counting) crying out for Steve to bring back glossy screens at http://macmatte.wordpress.com – Steve is not always right.
When the original Macintosh 128 was introduced Steve Jobs was credited with saying that he wanted a computer that was an appliance that was useful in the kitchen as well as any room in the house.
When he returned to Apple after his hiatus one of his first projects was the iMac which has done well as a all-in-one computing appliance. To a degree the MacBook could also be part of this vision.
Finally comes the iPad. Could this be the fruition of Steve’s vision after more that Twenty-five years? Now we have the computing device that is at home in every room of the house. As well as on the road and at work.
@MacMatte- does the petition also cover PC laptop screens? If not, it’s a completely worthless argument to me.
The Maya were wrong!
Historians will look back on April 3, 2010 (not December 21, 2012 according to the Maya) as the dawning of a new age. That will be the date that our kids look back on and say, “I remember when the computer died.” The iPad (with every new app downloaded) is what you want it to be, when you want it, and not when you don’t. Get it? When you need a keyboard, it’s there. Who needs a keyboard to watch a movie?
If computers are so smart, why do we have to take classes to learn how to use them? As advanced as computers are these days, they haven’t really changed much from the days of the Apple II. Sure they are faster and prettier, but WE still have to learn how to use THEM. I don’t think computers will be truly advanced until I can walk into my house and ask, “what’s in the fridge?” and my computer answers. I should be able to ask, “Do I have any messages?” and the computer responds, “You have one voicemail and three emails.” Computers need to do what they do and get out of our way. Currently, they are to intrusive. They get in our way.
I teach computer classes at a local computer store. If computers were truly advanced, I wouldn’t have a job. I long for the day when computers can put an end to having to take classes just to learn how to use them. Most adults feel incredibly stupid around computers and they shouldn’t have to feel that way. The iPad (paradigm shift that it is bringing) is going to change all that.
What do most people do with a computer? Most people check their email, update Facebook, look at pictures and surf the web. I know many adults that have shiny new computers and all they do is play solitaire. They could’ve just bought a $3 deck of cards and been better off (plus it’s easier to cheat with real cards).
Ever since “Day One” Jobs has wanted to deliver “the computer for the rest of us.” The iPad, finally, is IT. That’s why it’s so important to him.