Bajarin: Why Steve Jobs thinks the iPad is the most important product he has ever worked on

invisibleSHIELD case for iPad“On two occasions, Steve Jobs has called the iPad the ‘most important product’ he has ever worked on. Keep in mind, this is the guy who, along with Steve Wozniak, essentially invented the personal computer,” Tim Bajarin reports for PC Magazine. “Jobs was also the driving force behind Apple’s desktop publishing vision. He also gave the world the iPod and iPhone, products that have gone on to redefine the way we think about their respective spaces.”

“Yet Jobs calls the iPad the most important product he has ever worked on,” Bajarin reports. “I’ve been pondering this statement since the Apple CEO first proclaimed it upon the launch of the device in late January.”

Bajarin writes, “Jobs clearly believes that there is something ‘magical’ about the iPad. To understand his thinking, one has to realize that Jobs doesn’t think like a techie. He doesn’t concern himself with speeds and feeds. Jobs focuses on the ways in which people use technology. He is also interested in how the finished product looks and feels and how it becomes a part of a person’s lifestyle.”

Full article here.


  1. it’s obvious

    the ipad really is the poised at the intersection of art and science

    so easy anyone – even a 99 yo grandma can use it

    yet still appeals to the hi tech kids of today

    a game changer

  2. This is in sync with his other quote from the mid- 90’s:

    …”If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.

    And the iPad epitomizes next great thing: (multi)touch computers. Mouse is gone. Keyboard is gone. User interacts with his work directly, and intuitively.

    No wonder he considers this as the most important thing.

  3. I think Bajarin, as well as many of us, are still searching for an understanding of Steve Jobs’ comment. I don’t think he’s got it though, instinctively I think there’s something more there than meets the immediate eye. Maybe it’s the software, maybe it’s the service, maybe the next iteration, the echo system, or maybe something completely different.

    I’m not sure, but I agree, for Mr. Jobs to claim this is the most important technology he has ever been involved in, that’s a bold statement and I wouldn’t take it lightly either.

  4. Whatever Steve says is what it is. He knows what is best for us. If he says we don’t need DVDs, then we don’t. If he says everybody wants glossy, then everybody damn well better want glossy. If he says no one buys movies, then you better not buy one. If he says no one reads books, then you need to quit reading immediately. If he says you don’t need a USB port, then you don’t need one. If you want a camera in your iPad, you will get a camera when he is ready for you to have one. If you want an app, he’ll decided if you can have it. If he says it’s magical, then get yourself ready for magic.

    We will all be better off if we simply follow his instructions, buy whatever he is selling, don’t complain even if we think it’s not really working for us, and never, never, never question him. “Are you nuts?”

  5. @ CitizenX

    So, how is it, then, that a mechanic couldn’t even fix your car these days without pulling out your ashtray and plugging it into a comptuer? Makes my head spin just thinking about it.

  6. I still don’t get why he’d choose the iPad over the iPhone. The iPad really is just a gain iPhone (sans camera). Dont get me wrong – I love my iPad (and am posting this from it). It just no where near the game-changer the iPhone was.

  7. @ No Questions

    Well, so far Steve’s got a pretty damn good batting average.

    “don’t complain even if it’s not really working for us.” Who are you saying is “us”? At the rate these products sell I guess “us” must be like the “Royal We” meaning just you? Others seem sufficiently satisfied.

    As for your comments: “We” are not amused.

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