CNBC’s Squawk Box: Apple keeps its shine; market value could pass Exxon Mobil’s (with video)

On CNBC’s “Squawk Box” yesterday, Apple’s better-than-expected Q2 results were discussed.

Daniel Ernst, of Hudson Square Research, shares his reaction, information, and his feeling about the company’s future, with Joe Kernen and Becky Quick:

Direct link to video here.

MacDailyNews Take: Mmm, Becky Quick. An excellent way to start your day.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask CBS via online feedback form to offer HTML5 video here.
• Ask MarketWatch via the customer support web form to offer HTML5 video here.
• Ask CNBC via the customer support web form to offer HTML5 video here.
• Contact Hulu via email and ask them to offer HTML5 video:
• Ask ESPN360 via their feedback page to offer HTML5 video instead Flash here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]


  1. “Your Flash-based ads are no longer reaching the most well-heeled customers “


    Which is perfectly fine with me.. Do we really need to encourage those annoying ad makers to make their annoying ads in a different format so that we can see them on our iPhones and iPads???

  2. MikeK,

    Advertising serves a valuable purpose in modern economies. Ads can actually educate – about a product’s existence, if nothing else. If advertising didn’t work, it wouldn’t exist. Neither would the Web or TV.

    This site and millions of others are free because advertisers support its operation.

    People who block ads are freeloaders. They take and take and take and give nothing back, not even a click on something about which they might actually be interested.

    People who proclaim to “hate” advertising never seem to remember the ads they saw about the products they own and like.

    MDN MW: “light.” Hope you see it someday.

  3. silverhawk,

    You can hate ads all you want, but the more of people who block them, the more ads there will be (especially ones that thwart blocking).

    I agree with MDN: The very demo that many advertisers would most want to reach are being missed because of the stupid, unnecessary use of Flash.

  4. Uhm, WTF was the Bible talk? Seriously, people wonder why the media and corporate America has an aversion to Apple (more or less) and then these asshats start equating the brand to satan??? Seriously, WTF? If a “liberal” did this to another brand, they would be shot. Retards.

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