Slip slidin’ away: Adobe delays mobile Flash Player 10.1 to second half of 2010

invisibleSHIELD case for iPad“After mounting an intense attack on Apple for not supporting Flash on its iPhone OS mobile devices, Adobe has admitted that it will not be able to ship its promised Flash Player 10.1 for mobile platforms until the second half of the year,” Prince McLean reports for AppleInsider.

“Adobe’s Flash Player 10.1 has been widely publicized as being the first version of the company’s runtime that will enable mobile devices to play most of the Flash content originally designed for playback within web browsers running on the PC desktop,” McLean reports. “The company originally intended to release Flash 10.1 in the second half of 2009 (as depicted in the timeline below), then the first half of 2010. The latest slip now makes the release a year late. Despite its problems in delivering a real version of Flash for mobile devices, Adobe executives are seeking to pin the blame on Apple for not even wanting to wait for Adobe and its promised mobile Flash runtimes.”

McLean reports, “Adobe’s chief executive Shantanu Narayen told Fox Business that Apple’s disinterest in bundling the upcoming Flash Player on the iPhone OS was a business rather then technology decision, and that it “hurts customers,” even though his company hasn’t ever shipped a full mobile version of Flash for any platform that actually works with the broad array of Flash content users might want to view.”

Full article here.

MacDailyNews Take: And more major sites will add HTML5 capabilities while lazy Adobe delays. Hello, Hulu?

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]


  1. @sigh you obviously don’t get it A cross platform compiler is not the answer. It would not address the issue of creating native code for IPhones and IPads and would not solve the problems introduced by the current approach by Adobe. Apple has every right to preserve the user experience they spent thousands of man hours crafting. Apple is beholden go the end user customer, not lazy developers or Adobe.

  2. So does anyone else think its a bit hypocritical that everyone blasts flash on Mac platform yet says nothing about Quicktime on windows platform? I edit HD h.264 video with final cut. However , it’s well known that most windows based nle’s have major problems with it due to buggy windows version of QuickTime.

    Pot calling kettle. IMHO

  3. So when does Apple do the same with OSX? Can’t wait until they tell developers that you cant port code to it. And you have to only use Macs to develop it.

    I just don’t agree with you or Apple. Closing it off is not in the best interest of endusers. It’s in the best interest of Apple making money.

  4. “It would not address the issue of creating native code for IPhones and IPads and would not solve the problems introduced by the current approach by Adobe.”

    Also, having to depend on Adobe to update their cross compiler every time Apple makes a change to the OS or developer kit would cause Apple to have to wait around for Adobe even more. Screw that.

  5. @Sigh
    “… Apple is anti-competitive and really is wrong in my opinion. Apple has gone too far here.”

    You’re way off base here. Adobe has proven themselves to be anti-Apple for a long, long time. I’m sick of Adobe refusing to update their software properly for OSX. I also don’t understand why Apple needs to support a proprietary video/animation solution like Flash, when OSS html5 is going to make it obsolete.

    Personally, I think that Apple is right on target.

  6. Limit OSX development to strictly apple based tools. Give same restrictions in developer licenses. Only allow sales through their store and taking 30% cut right off the top. Don’t allow third party compilers to port software. Etc etc.

    Why not osx too? I mean why wouldn’t all these arguments (restrictions) apply to OSX as well?

  7. @Anyone: It would only be hypocritical if Apple was trying to say that Windows doesn’t have video unless it had Quicktime. Or tried to force Windows Mobile to have Quicktime.

    @So: Desktop computers are not the same as media-rich handheld devices. Used for different things. One solution does not fit all.

  8. The arguments center around controlling user experience. So why not extend that to OSX? The argument that they are different things doesn’t fly unless Apple is only concerned about that with mobile devices that aren’t MacBooks.

  9. WinMo7 (whenever it gets released) will not have multi-tasking, and will have a locked down application store like the App store. Does that mean that Windows should be the same? Or does that mean that mobile devices have different resources and uses compared to desktop/laptop computers?

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